By Duane J. Higgins, ceo
xtradot.com and tagline.tech
Verisign
has recently released their latest quarterly Domain Name Industry Brief
covering the 4th quarter of 2015.
The operator of the .com and .net
registries reported that the year
ended with approximately 314 million domain name registrations across all top-level domains (TLDs),
an increase of approximately
15 million domains over the
previous quarter.
Considering that there are over 7 billion people currently
living on the earth, the figure of a 314 million domain registration
count is actually quite miniscule.
So, how many email addresses are there in the world? I have no idea and no one else does either. However, I would hazard a guess that the figure is in the multiple of billions. How
many telephone numbers are there currently in use in the world? Someone
probably does know that number- however I'm going to guess it's in the
multiple of billions as well.
And only 314 million registered domain names and counting?
Will the domain name registration numbers ever change to more of a "mass appeal" type level?
If so, the main catalyst will be ICANN's (The Internet Corporation of Assigned
Names and Numbers) ongoing introduction of upwards of 1000 new domain
name extensions onto the global marketplace. Extensions such as the
following are proposed along with many more:
.app, .book, .car,
.deal, .eco, .fun, .green, .home, .inc, .kids, .law, .mail, .news,
.online, .pets, .radio, .sale, .security, .shop, .tickets, .web, and
zip. (No to mention nearly 1000 more proposed extensions.)
What impact are the new domain extensions going to have on the average Joe or Jane Internet user?
It could ultimately be big.
Domain names represent the intersection of the Internet and the real world. They always have done this and they will always do that. At
one level, domain names are how we communicate with the Internet. They
are also identifiers. They identify a location on the Internet. Quite
literally, domain names are Internet addresses. By the way, how many physical addresses are their in the world. As in places we live?
Let's see there are castles, mansions, towers,
homes, houses, apartments, flats, cabins, cabanas, tree houses, shacks,
hovels, tenements, tents, YMCA's, homeless shelters, and bridge
abutments to name a few. Not necessarily in that order. Those are our residences. The places we live. How many residences are there in the wide wonderful world?
Billions.
How many Internet addresses will there ultimately be? The places that we all will live on the world wide web?
Billions again?
Keep in mind of course that much of the world is not on the Internet
yet. However, that is rapidly changing. India. China. South America.
Africa. They are all getting on board at a hyper accelerated pace.
Now my final question.
How long before everyone has an Internet domain name of their own?
Or several? Or hundreds? Or thousands as many current domain investors do?
So let me get my math straight. Seven billion people on earth. A large
majority of them ultimately getting involved with the Internet in some
way. Masses of people buying domain names and using them in hundreds of
different ways (many of the uses likely to not have been invented or created yet.)
What will ultimately happen to the domain name markets?
What will happen is that domain name registration numbers may ultimately accelerate and explode and we could be counting the total number of domain registrations in the billions. The
early years of domain names and a measly 314 million total
registrations will soon be a distant memory as we all look back and
wonder why domain names didn't catch on sooner.
Tuesday, April 19, 2016
Friday, April 15, 2016
The Wild West All Over Again?
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
Have We Seen This All Before?
The Internet Corporation of Assigned Names and Numbers (ICANN), the global Internet overseer, is in the process of introducing over 1000 new domain name extensions onto the global marketplace. The largest ever domain name expansion. Over 1000 new domain name applications were received by ICANN. Some of the new applicants are .art, .book, .buy, .cloud, .credit, .email, .game, .home, .hotel, .law, .money, .news, .pay, .run, .team, .web and on and on.
Like it or not, domain names are a significant part of all of our lives. What will this dramatic domain name expansion mean to all of us? More importantly, what will the expansion mean to the Internet architecture, marketplace and economy? How will the expansion roll out? How will it play out? What will it mean for the future of the Internet?
Or even more interestingly, have we seen this all before?
There is a famous phrase which is a quotation from William Shakespeare that says "The Past is Prologue." The phrase means that history influences and sets the context for the present and future. I wanted to test this premise in comparing the ongoing launch of upwards of 1000 new domain name extensions with the wild, wild west of the American Frontier.
Many are asking what will become of all of these new domain name extensions? How will the new domain name extensions be utilized? What will the domain extensions be marketed for? How will the newly registered names be valued? What will the names be worth?
I would like to show you a description from Wikipedia.org of the "Wild West" in the United States in the second half of the nineteenth century on Wikipedia:
"Frontier history tells the story of the creation and defense of communities, the use of the land, the development of markets, and the formation of states." They explain, "It is a tale of conquest, but also one of survival, persistence, and the merging of peoples and cultures that gave birth and continuing life to America."[1] Through treaties with foreign nations and native tribes, political compromise, military conquest, establishment of law and order, building farms, ranches and towns, marking trails and digging mines, and pulling in great migrations of foreigners, the United States expanded from coast to coast fulfilling the dreams of Manifest destiny.
So how does this wild west comparison hold up in relation to ICANNs current and ongoing release of upwards of 1000 domain name extensions? There is a compelling argument that the best comparison for domain name development and growth is the value of physical land over time. Most property/land values have gradually increased over time in the contiguous United States. That is not a straight line graph and it is not month by month, year by year or decade by decade. There are too many variables to compute into the equation as to how a certain piece of land is valued over time at given points in time. However, I can say that most property/land values have gradually increased over time. Is this what is likely to happen with the new top level domain names?
Using the wild west for comparison to domain names is a terrific guideline in many ways. For example, think of the known land mass and comparative values in the America in the second half of the nineteenth century. The known available property/land was smaller (and valued at pennies on the dollar) compared to the known land mass in America today. What would the frontiersmen of the wild west have said at that time- if you told them you were going to multiply the total land mass available for usage by one hundred? Would they have thought that land would be terrifically valuable or would they have thought that there was too much land and the sheer volume of land would make the land in many cases nearly worthless (not worth the trouble to maintain and pay for)? Jump ahead a few hundred years and what is much of that "worthless" land worth now? What new uses were developed or discovered for much of that land that was seen of little value at one time? How many people would be interested in the property- and how is that figure continuing to multiply. How is the population effecting the value of the now scarce land/space.
The success of each individual gTLD (domain name extension) will of course largely be influenced by many prevailing factors that have the ability to influence their success or failure. Just as with physical land. There is plenty of physical property/land that was once highly valued and is now worthless due to contamination, tapped out resources, flooding, the economy, regulations, mismanagement, wars etc. The same will be with the new gTLDs. Many factors will have impact on the individual gTLDs success or failure including who is managing the property and how it is managed (the individual domain registries in this case). However, as a group or mass of names-starting with upwards of 1000 new gTLDs and potentially thousands and thousands more. The value of many of the gTLDs will increase over time. Some gTLDs will succeed. Some will fail.
xtradot.com and tagline.tech
Have We Seen This All Before?
The Internet Corporation of Assigned Names and Numbers (ICANN), the global Internet overseer, is in the process of introducing over 1000 new domain name extensions onto the global marketplace. The largest ever domain name expansion. Over 1000 new domain name applications were received by ICANN. Some of the new applicants are .art, .book, .buy, .cloud, .credit, .email, .game, .home, .hotel, .law, .money, .news, .pay, .run, .team, .web and on and on.
Like it or not, domain names are a significant part of all of our lives. What will this dramatic domain name expansion mean to all of us? More importantly, what will the expansion mean to the Internet architecture, marketplace and economy? How will the expansion roll out? How will it play out? What will it mean for the future of the Internet?
Or even more interestingly, have we seen this all before?
There is a famous phrase which is a quotation from William Shakespeare that says "The Past is Prologue." The phrase means that history influences and sets the context for the present and future. I wanted to test this premise in comparing the ongoing launch of upwards of 1000 new domain name extensions with the wild, wild west of the American Frontier.
Many are asking what will become of all of these new domain name extensions? How will the new domain name extensions be utilized? What will the domain extensions be marketed for? How will the newly registered names be valued? What will the names be worth?
I would like to show you a description from Wikipedia.org of the "Wild West" in the United States in the second half of the nineteenth century on Wikipedia:
"Frontier history tells the story of the creation and defense of communities, the use of the land, the development of markets, and the formation of states." They explain, "It is a tale of conquest, but also one of survival, persistence, and the merging of peoples and cultures that gave birth and continuing life to America."[1] Through treaties with foreign nations and native tribes, political compromise, military conquest, establishment of law and order, building farms, ranches and towns, marking trails and digging mines, and pulling in great migrations of foreigners, the United States expanded from coast to coast fulfilling the dreams of Manifest destiny.
So how does this wild west comparison hold up in relation to ICANNs current and ongoing release of upwards of 1000 domain name extensions? There is a compelling argument that the best comparison for domain name development and growth is the value of physical land over time. Most property/land values have gradually increased over time in the contiguous United States. That is not a straight line graph and it is not month by month, year by year or decade by decade. There are too many variables to compute into the equation as to how a certain piece of land is valued over time at given points in time. However, I can say that most property/land values have gradually increased over time. Is this what is likely to happen with the new top level domain names?
Using the wild west for comparison to domain names is a terrific guideline in many ways. For example, think of the known land mass and comparative values in the America in the second half of the nineteenth century. The known available property/land was smaller (and valued at pennies on the dollar) compared to the known land mass in America today. What would the frontiersmen of the wild west have said at that time- if you told them you were going to multiply the total land mass available for usage by one hundred? Would they have thought that land would be terrifically valuable or would they have thought that there was too much land and the sheer volume of land would make the land in many cases nearly worthless (not worth the trouble to maintain and pay for)? Jump ahead a few hundred years and what is much of that "worthless" land worth now? What new uses were developed or discovered for much of that land that was seen of little value at one time? How many people would be interested in the property- and how is that figure continuing to multiply. How is the population effecting the value of the now scarce land/space.
The success of each individual gTLD (domain name extension) will of course largely be influenced by many prevailing factors that have the ability to influence their success or failure. Just as with physical land. There is plenty of physical property/land that was once highly valued and is now worthless due to contamination, tapped out resources, flooding, the economy, regulations, mismanagement, wars etc. The same will be with the new gTLDs. Many factors will have impact on the individual gTLDs success or failure including who is managing the property and how it is managed (the individual domain registries in this case). However, as a group or mass of names-starting with upwards of 1000 new gTLDs and potentially thousands and thousands more. The value of many of the gTLDs will increase over time. Some gTLDs will succeed. Some will fail.
Thursday, April 14, 2016
WHOIS Records: The Advertising that Isn't.
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
Ever wonder how much information is garnered from your domain name WHOIS records by other parties who are potential strategic partners? Information that probably inadvertently ends up promoting and reinforcing positive information about you or your business? (or reflecting negatively?) I don't market or advertise my business through the WHOIS directory. In fact you can't. That's against ICANN regulations. See an excerpt from the ICANN website below:
From the Whois Marketing Restriction Policy (from ICANN Website)
1) Section 3.3.6.3 will be replaced with the following language:
However, as is often the case. Something funny happened along the path of good intentions. What happened is that many domain name owners are able to garner a tremendous amount of benefit from their WHOIS records.
First of all, let me say a few things about WHOIS privacy protection services. They are great services and quite valuable in certain circumstances. However, most of the parties who use them probably shouldn't. These services are largely overused and many parties could be garnering significant benefits from disclosing their WHOIS information for that particular domain name. They may be trying to be secretive, defensive or strategic. However, generally all they are accomplishing is sacrificing potential gains and strategic advantages that they could get from disclosing the records or providing information about them or their company that may benefit them in numerous ways.
What advantages could they gain from disclosing the records?
Without getting into the individual minutia of each WHOIS record detail. I'll elaborate on a few key pieces of standard/required WHOIS data/records:
Your Domain Name: If your company name is not Google, Facebook or Yahoo you might consider getting a great domain name. (i.e. sought after, interesting etc.) You will find that many, many people will end up finding your business by looking up your domain name WHOIS records first- or looking up the domain name/site and then seeking out the WHOIS record. It's easy to overlook that your domain name is such a critical aspect of the WHOIS record. However it is through the domain name that the WHOIS records is found. It is through the WHOIS record that information about the domain name and ownership records is found. In my book, that's free advertising. Much of the information garnered from the WHOIS records is used for further inquiry into your company, business and you. There are many tools around the Internet that allow for example to find how many domain names your company does own and what they are, how many domain names do you personally own, and what additional business enterprises, services or legal issues you or your company have been involved with?
Your Name: Whether you use your name, an employees name, full name, initials, administrators name, nickname etc. What you put here for data reflects strongly on you. Professional "Name Analysts" could go on for days here regarding what you put here and what it means to who. I'll leave that analysis to you and just suggest that you think carefully what you put here.
Address: Same considerations here. Do you use a PO box, physical address, home address, corporate address or whatever. What you put here reflects on how you go about doing business.
Phone Number: Make sure it works. Make sure it doesnt go to a funky voicemail. What image does the voicemail portray? Maybe generic (electronic), professional or personal. Whatever you want.
Email address: Same standards apply here. Make sure its active. Is it a corporate address, work address, personal address, domain name address (if it is, what is the username?) or Gmail, Yahoo or Outlook address. Each says something about you and your business. As you username does as well.
None of that sounds like much. However, the point I'm making is that people do get information from your WHOIS records. Many more people than you probably think. (unless of course you track that- as some do and there are tools readily available to do that). Much of the information can be used in some fashion for strategic purposes. Much of the data is used to do research on you, your company, and your history etc. What do you want people to find out about you- and how will that information benefit your business or you strategically? It's something to think about.
xtradot.com and tagline.tech
Ever wonder how much information is garnered from your domain name WHOIS records by other parties who are potential strategic partners? Information that probably inadvertently ends up promoting and reinforcing positive information about you or your business? (or reflecting negatively?) I don't market or advertise my business through the WHOIS directory. In fact you can't. That's against ICANN regulations. See an excerpt from the ICANN website below:
From the Whois Marketing Restriction Policy (from ICANN Website)
1) Section 3.3.6.3 will be replaced with the following language:
"Registrar's access agreement shall require the third party to agree not to use the data to allow, enable, or otherwise support any marketing activities, regardless of the medium used. Such media include but are not limited to e-mail, telephone, facsimile, postal mail, SMS, and wireless alerts."That's all fine and good. In fact, I've never heard of anyone violating that policy and I'm sure if they did that it was corrected fairly rapidly. If a domain owner were called on using the WHOIS improperly all they would have to do is to change the improper data (through the registry). Something that takes I'd say between 10 seconds and one minute on a bad day. Also, if the registrar or ICANN didn't like the entry I believe it wouldnt be allowed from the start (due to improper format) or it would be taken down. Not a big deal. Everyone knows that the WHOIS records do serve many valuable purposes and one of them is not for advertising.
However, as is often the case. Something funny happened along the path of good intentions. What happened is that many domain name owners are able to garner a tremendous amount of benefit from their WHOIS records.
First of all, let me say a few things about WHOIS privacy protection services. They are great services and quite valuable in certain circumstances. However, most of the parties who use them probably shouldn't. These services are largely overused and many parties could be garnering significant benefits from disclosing their WHOIS information for that particular domain name. They may be trying to be secretive, defensive or strategic. However, generally all they are accomplishing is sacrificing potential gains and strategic advantages that they could get from disclosing the records or providing information about them or their company that may benefit them in numerous ways.
What advantages could they gain from disclosing the records?
Without getting into the individual minutia of each WHOIS record detail. I'll elaborate on a few key pieces of standard/required WHOIS data/records:
Your Domain Name: If your company name is not Google, Facebook or Yahoo you might consider getting a great domain name. (i.e. sought after, interesting etc.) You will find that many, many people will end up finding your business by looking up your domain name WHOIS records first- or looking up the domain name/site and then seeking out the WHOIS record. It's easy to overlook that your domain name is such a critical aspect of the WHOIS record. However it is through the domain name that the WHOIS records is found. It is through the WHOIS record that information about the domain name and ownership records is found. In my book, that's free advertising. Much of the information garnered from the WHOIS records is used for further inquiry into your company, business and you. There are many tools around the Internet that allow for example to find how many domain names your company does own and what they are, how many domain names do you personally own, and what additional business enterprises, services or legal issues you or your company have been involved with?
Your Name: Whether you use your name, an employees name, full name, initials, administrators name, nickname etc. What you put here for data reflects strongly on you. Professional "Name Analysts" could go on for days here regarding what you put here and what it means to who. I'll leave that analysis to you and just suggest that you think carefully what you put here.
Address: Same considerations here. Do you use a PO box, physical address, home address, corporate address or whatever. What you put here reflects on how you go about doing business.
Phone Number: Make sure it works. Make sure it doesnt go to a funky voicemail. What image does the voicemail portray? Maybe generic (electronic), professional or personal. Whatever you want.
Email address: Same standards apply here. Make sure its active. Is it a corporate address, work address, personal address, domain name address (if it is, what is the username?) or Gmail, Yahoo or Outlook address. Each says something about you and your business. As you username does as well.
None of that sounds like much. However, the point I'm making is that people do get information from your WHOIS records. Many more people than you probably think. (unless of course you track that- as some do and there are tools readily available to do that). Much of the information can be used in some fashion for strategic purposes. Much of the data is used to do research on you, your company, and your history etc. What do you want people to find out about you- and how will that information benefit your business or you strategically? It's something to think about.
Tuesday, April 5, 2016
Tagline Ads: Will Native Ads Take the Day?
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet.
Tagline ads can be described simply as follows.
1. Tagline ads are domain names. (first, second, third, fourth level et al.)
2. Tagline ads are also taglines created with domain names.
3. Tagline ads are the most successful when used as links.
You see tagline ads are nothing more than creative use of the existing domain name system. Tagline ads utilize sub domains. Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses.
For example this is a domain name formulated as a tagline ad:
boston.real.estate.finance
Whereas .finance is the first level domain. estate(second level) real (third level) boston (fourth level) et al.
Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of use. (easy to use and economical).
Here are some sample tagline ads that I put together using the new domain name extensions. Using your domain name administration panel there is no limit to the number of words that could use to develop your own personalized tagline:
not your.fathers.tube
linking.moms.online
the.john.and.mary.taylor.band
the.coffee.thats.seattles.best
detroits.working.man.beer
get.fast.at.lake.williams.bike
get.capetown.buzz
hawaii.waist.watchers.camp
join.the.artificial.intelligence.club
western.world.artisan.community
we.are.just.that.cool
sarahs.elegant.design
dont.diet.with.the.no.diet.diet
a.leader.in.skateboard.science
euro.camp.soccer
miami.guitar.lesson.guru
the.surfing.life
free.original.jamestown.pizza
play.your.highest.level.tennis
rated.best.charlestown.tours
rent.french.villas
view.chicago.home.properties
A few more examples of business/advertising tagline ads:
miami.seaside.rentals
best.frozen.pizza
return.to.seventies.fashion
bostons.original.beer
earn.extra.cash
seattle.bike.guru
the.freelancers.web
fantasy.sports.lovers.club
best.scallops.online
get.your.free.artisan.website
maine.made.shop
super.secret.deals
home.and.hearth.design
local.lawn.and.garden.help
gluten.free.market
small.town.lawyer
And just a few opportunities for linking from the tagline ad:
website
web page
blog
Twitter page
You Tube site
Instagram
Linkedin
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
Our digital tagline, tagline ad and dot slogan registry is here: tagline.tech
xtradot.com and tagline.tech
It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet.
Tagline ads can be described simply as follows.
1. Tagline ads are domain names. (first, second, third, fourth level et al.)
2. Tagline ads are also taglines created with domain names.
3. Tagline ads are the most successful when used as links.
You see tagline ads are nothing more than creative use of the existing domain name system. Tagline ads utilize sub domains. Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses.
For example this is a domain name formulated as a tagline ad:
boston.real.estate.finance
Whereas .finance is the first level domain. estate(second level) real (third level) boston (fourth level) et al.
Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of use. (easy to use and economical).
Here are some sample tagline ads that I put together using the new domain name extensions. Using your domain name administration panel there is no limit to the number of words that could use to develop your own personalized tagline:
not your.fathers.tube
linking.moms.online
the.john.and.mary.taylor.band
the.coffee.thats.seattles.best
detroits.working.man.beer
get.fast.at.lake.williams.bike
get.capetown.buzz
hawaii.waist.watchers.camp
join.the.artificial.intelligence.club
western.world.artisan.community
we.are.just.that.cool
sarahs.elegant.design
dont.diet.with.the.no.diet.diet
a.leader.in.skateboard.science
euro.camp.soccer
miami.guitar.lesson.guru
the.surfing.life
free.original.jamestown.pizza
play.your.highest.level.tennis
rated.best.charlestown.tours
rent.french.villas
view.chicago.home.properties
A few more examples of business/advertising tagline ads:
miami.seaside.rentals
best.frozen.pizza
return.to.seventies.fashion
bostons.original.beer
earn.extra.cash
seattle.bike.guru
the.freelancers.web
fantasy.sports.lovers.club
best.scallops.online
get.your.free.artisan.website
maine.made.shop
super.secret.deals
home.and.hearth.design
local.lawn.and.garden.help
gluten.free.market
small.town.lawyer
And just a few opportunities for linking from the tagline ad:
website
web page
blog
Twitter page
You Tube site
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
Our digital tagline, tagline ad and dot slogan registry is here: tagline.tech
Friday, April 1, 2016
Digital Taglines, Tagline Ads and Dot Slogans: The Language of Domains.
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
There are the beginnings of a "buzz" around the Internet regarding a new domain name usage that has potential to be truly explosive.
Digital taglines, tagline ads and dot slogans are an innovative domain name application that offer an array of new advertising, promotional and marketing channels for the Internet marketer and individual alike.
The impetus for this development of the domain name taglines has been that the Internet Corporation of Assigned Names and Numbers (ICANN) is facilitating the ongoing release of upwards of 1000 new domain name extensions. First we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on.
From day one the Internet has been "aflutter" with methods and strategies that we all use for location, identification, promotion and linking. From the individual to the corporation. With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time. To name a few we have real names, user names. handles, email, screen names. aliases, domain names, web pages, urls, blog names, phone numbers and on and on.
So with the expanded opportunities for Internet domain name extensions available I wanted to talk about these new alternative and expanded uses for domain names: Domain Name taglines.
The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
Also from Wikipedia: A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose.
Digital taglines are nothing more than creative use of the existing domain name system. Domain name taglines utilize sub domains. Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses. Sub-domains are nothing new. You will see many companies use them to indicate specialized sections of their website or for another purpose. Sub domains can easily be set up within the domain name administration panel.
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
Following are a few examples of domain taglines for demonstration purposes only. Note the dots between each word.
street.actor
skateboard.style
detroit.sexy
epic.rugby
pocket.cash
davis.rocks
football.life
gifted.one
joseph.cool
fearless.fashion
bostons.best
coding.guru
bostons.best
Digital taglines or dot slogans are not limited to two words. Here are a few examples or longer ones:
smash.mouth.rugby
your.country.cool
get.phone.cash
mary.baker.does.rock
seattle.bike.guru
not.your.fathers.sport
only.the.best.deals
You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless.
Expanded uses far beyond traditional domain names.
The best way to think of a domain tagline is much like a Twitter handle.
Digital taglines also have the following uses and more:
Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing
We have begun experimentation with embedding digital taglines into our own websites. These taglines can serve as a stand alone entity (and be used for advertising purposes) or you can link from there to another location on your site or another site entirely.
Digital taglines can also be used as an advertisement unto themselves (i.e. tagline ads).
It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet.
Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of use. (easy to use and economical).
The digital tagline can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. (We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.)
Think of digital taglines being attached to social media posts. (i.e. Facebook, Twitter, Instagram, etc.) Remember that if you use the tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline as an identifier for you.
Digital taglines can be used in the body of any sms/text message. Allowing the user to include their tagline in the body of the text and consequently link to where you choose (or not).
Domain taglines can also be used for vanity email. For example: john@coding.guru
Digital Tagline vernacular can be integrated into everyday language just as the term "hashtag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.
You could of course buy, sell and trade digital taglines. Much like what is done with domain names. Domain name marketplaces are numerous and already designed to trade and deal in virtual taglines and dot slogans.
Remember that every tagline is unique. This gives the tagline unique value. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it. No two would be the same. (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? (note the misspelling) Virtually nothing. Those value differentiations could apply to taglines as well.
There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for virtual tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.
So I did find it more than interesting that on (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this potential Google killer as we move forward. As I have mentioned domain taglines are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.
There is also a very interesting recent article (by Barry Swartz) found in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Google is apparently finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company confirmed a “small experiment” that some are seeing in the search results.
Is this "small experiment" the beginning of something big and potentially the impetus for digital taglines, dot slogans and tagline ads to ingrain themselves into Twitter, social media and popular culture?
If you are interested you may visit our domain name tagline, virtual tagline tagline ad and dot slogan registry here:
tagline.tech
xtradot.com and tagline.tech
There are the beginnings of a "buzz" around the Internet regarding a new domain name usage that has potential to be truly explosive.
Digital taglines, tagline ads and dot slogans are an innovative domain name application that offer an array of new advertising, promotional and marketing channels for the Internet marketer and individual alike.
The impetus for this development of the domain name taglines has been that the Internet Corporation of Assigned Names and Numbers (ICANN) is facilitating the ongoing release of upwards of 1000 new domain name extensions. First we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on.
From day one the Internet has been "aflutter" with methods and strategies that we all use for location, identification, promotion and linking. From the individual to the corporation. With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time. To name a few we have real names, user names. handles, email, screen names. aliases, domain names, web pages, urls, blog names, phone numbers and on and on.
So with the expanded opportunities for Internet domain name extensions available I wanted to talk about these new alternative and expanded uses for domain names: Domain Name taglines.
The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
Also from Wikipedia: A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose.
Digital taglines are nothing more than creative use of the existing domain name system. Domain name taglines utilize sub domains. Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses. Sub-domains are nothing new. You will see many companies use them to indicate specialized sections of their website or for another purpose. Sub domains can easily be set up within the domain name administration panel.
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
Following are a few examples of domain taglines for demonstration purposes only. Note the dots between each word.
street.actor
skateboard.style
detroit.sexy
epic.rugby
pocket.cash
davis.rocks
football.life
gifted.one
joseph.cool
fearless.fashion
bostons.best
coding.guru
bostons.best
Digital taglines or dot slogans are not limited to two words. Here are a few examples or longer ones:
smash.mouth.rugby
your.country.cool
get.phone.cash
mary.baker.does.rock
seattle.bike.guru
not.your.fathers.sport
only.the.best.deals
You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless.
Expanded uses far beyond traditional domain names.
The best way to think of a domain tagline is much like a Twitter handle.
Only more like a phone number or email address.
The digital tagline affords the user opportunities for identification, branding, self expression and linking to other locations around the Internet.
I should note that the domain tagline is always a domain name. For example: football.life and bostons.best can be domain name taglines. They are also domain names.
However, a domain name is not necessarily a digital tagline.
Digital taglines also have the following uses and more:
Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing
We have begun experimentation with embedding digital taglines into our own websites. These taglines can serve as a stand alone entity (and be used for advertising purposes) or you can link from there to another location on your site or another site entirely.
Digital taglines can also be used as an advertisement unto themselves (i.e. tagline ads).
It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet.
Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of use. (easy to use and economical).
The digital tagline can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. (We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.)
Think of digital taglines being attached to social media posts. (i.e. Facebook, Twitter, Instagram, etc.) Remember that if you use the tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline as an identifier for you.
Digital taglines can be used in the body of any sms/text message. Allowing the user to include their tagline in the body of the text and consequently link to where you choose (or not).
Domain taglines can also be used for vanity email. For example: john@coding.guru
Digital Tagline vernacular can be integrated into everyday language just as the term "hashtag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.
You could of course buy, sell and trade digital taglines. Much like what is done with domain names. Domain name marketplaces are numerous and already designed to trade and deal in virtual taglines and dot slogans.
Remember that every tagline is unique. This gives the tagline unique value. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it. No two would be the same. (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? (note the misspelling) Virtually nothing. Those value differentiations could apply to taglines as well.
There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for virtual tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.
So I did find it more than interesting that on (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this potential Google killer as we move forward. As I have mentioned domain taglines are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.
There is also a very interesting recent article (by Barry Swartz) found in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Google is apparently finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company confirmed a “small experiment” that some are seeing in the search results.
Is this "small experiment" the beginning of something big and potentially the impetus for digital taglines, dot slogans and tagline ads to ingrain themselves into Twitter, social media and popular culture?
If you are interested you may visit our domain name tagline, virtual tagline tagline ad and dot slogan registry here:
tagline.tech
Wednesday, March 30, 2016
The "Seat" of Domain Names
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
Dictionary.com provides 22 different definitions for the term "seat." Definition number #9 in this case is as follows:
So what about the "seat" of domain names as in the place where domain names reside in our individual and societal consciousness?
Below are excerpts form that prior blog post:
"Believe it or not there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number?"
I went on further to proclaim:
"How long before we all have our own domain name? or two or three or dozens? My guess is that within 10 years owning an internet domain name will be as common as candy. As common as email addresses. As common as mobile phone numbers. In fact, I think the more common questions will be "how many domain names do you have?" and "what domains do you own" or "what's your domain portfolio valued at?"
So where are we at in our societal consciousness and usage of domain names at this point in time? Some, two and a half years following my bold statements?
Traditionally domain names have have primarily been used for web addresses and for investment purposes. If you look a the numbers on domain name usage you will see that domain names are primarily purchased as investments and not used for website or Internet addresses. (I'll save you from listing the name purchase statistics here). Suffice it to say that there are somewhere north of 300,000,000 total domain names registered worldwide (of all extensions). The .com continuing to lead the charge with over 125,000,000 total registrations.
As per latest report by verisign.com Internet grows to 294 Million Domain Names in the First Quarter of 2015.
In that October 2013 article I speculated the following:
With the ongoing release of upwards of 1000 new top level domain extensions such as .web, .fun, .pics, .pay, .app, .home, .tube, .win, .cloud, .life, .fun, .book, .movie, .online and on and on and on. - We are all going to have unlimited opportunities for the personalization of our own domain names. Domain names that will be used primarily as Internet identities and Internet addresses. The places that we live on the Internet. Just as most of us move around in the real world and end up having several physical addresses over time. That is what will happen with our domain names. Depending on the usage at the time and our goals and objectives, we will all own at least one or maybe several or dozens or hundreds of domain names over the course of our lives. Some of them we will keep. Some we will sell. Some we will even trade or lease. Just we we do with the places we live in our mobile lives in the real world. Our lives on the Internet will be mobile and changeable and adaptable as well. Innovative and valuable domain name uses are going to spring up and draw us into them. With the introduction of these upwards of 1000 new domain name extensions- domain name applications and uses for the consumer and commercial use alike can ultimately explode exponentially.
Adding to the luster of domain name ownership and registrations are the fact that many domain registrations are going to continue to be purely speculative. Just as they are now. Of the almost 290 million domain names currently registered, how many were registered for speculative purposes? I would venture a guess at least two thirds. Domain Names that were registered as primarily investments. A hedge against the future that someone would pay the individual more in the future than they paid for the name. That trend will continue to happen, grow and I suspect accelerate. Where else can you buy (register) a commodity for say 10-20 dollars and turn around and potentially sell it for thousands of dollars or more? Almost nowhere else. That's called a low barrier to entry. Buying domain names is easy. Speculating on them is fun. Look for that trend to mushroom as well.
With this release of upwards or 1000 new Top Level Domain extensions onto the global marketplace-we are going to gradually see Domain names take a new seat in our society. Domain names are going to become more prevalent, more common, more ordinary and more a part of our everyday lives.
As I mentioned before. Think of mobile phone numbers and think of email addresses. How long ago was it when none of us had either one of those? Just a few short years ago. That is where domains names may be. Quite possibly a big part of all of our lives. Meaning that most of us will have one or more and we will all know what they are and can be used for. Much different than today.
(I still say) just give it some time.
xtradot.com and tagline.tech
Dictionary.com provides 22 different definitions for the term "seat." Definition number #9 in this case is as follows:
9. a place in which administrative power or the like is centered: the seat of the government.
So what about the "seat" of domain names as in the place where domain names reside in our individual and societal consciousness?
I had speculated in (October of 2013 when I wrote the following blog post: Mobile Phone Numbers, Email Addresses and..... Domain Names) that Internet domain names could ultimately reach the place of usage in our society that is comparable to phone numbers and email addresses (i.e. that nearly everyone has a phone number and probably a majority of people in the U.S. have an email address nowadays).
Interestingly, it doesn't appear that we have quite gotten there yet in terms of my prognostications. Since, I haven't given up on my vision yet, I'm taking this opportunity to repost some material from that October 2013 post:
Below are excerpts form that prior blog post:
"Believe it or not there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number?"
I went on further to proclaim:
"How long before we all have our own domain name? or two or three or dozens? My guess is that within 10 years owning an internet domain name will be as common as candy. As common as email addresses. As common as mobile phone numbers. In fact, I think the more common questions will be "how many domain names do you have?" and "what domains do you own" or "what's your domain portfolio valued at?"
So where are we at in our societal consciousness and usage of domain names at this point in time? Some, two and a half years following my bold statements?
Traditionally domain names have have primarily been used for web addresses and for investment purposes. If you look a the numbers on domain name usage you will see that domain names are primarily purchased as investments and not used for website or Internet addresses. (I'll save you from listing the name purchase statistics here). Suffice it to say that there are somewhere north of 300,000,000 total domain names registered worldwide (of all extensions). The .com continuing to lead the charge with over 125,000,000 total registrations.
As per latest report by verisign.com Internet grows to 294 Million Domain Names in the First Quarter of 2015.
In that October 2013 article I speculated the following:
With the ongoing release of upwards of 1000 new top level domain extensions such as .web, .fun, .pics, .pay, .app, .home, .tube, .win, .cloud, .life, .fun, .book, .movie, .online and on and on and on. - We are all going to have unlimited opportunities for the personalization of our own domain names. Domain names that will be used primarily as Internet identities and Internet addresses. The places that we live on the Internet. Just as most of us move around in the real world and end up having several physical addresses over time. That is what will happen with our domain names. Depending on the usage at the time and our goals and objectives, we will all own at least one or maybe several or dozens or hundreds of domain names over the course of our lives. Some of them we will keep. Some we will sell. Some we will even trade or lease. Just we we do with the places we live in our mobile lives in the real world. Our lives on the Internet will be mobile and changeable and adaptable as well. Innovative and valuable domain name uses are going to spring up and draw us into them. With the introduction of these upwards of 1000 new domain name extensions- domain name applications and uses for the consumer and commercial use alike can ultimately explode exponentially.
Adding to the luster of domain name ownership and registrations are the fact that many domain registrations are going to continue to be purely speculative. Just as they are now. Of the almost 290 million domain names currently registered, how many were registered for speculative purposes? I would venture a guess at least two thirds. Domain Names that were registered as primarily investments. A hedge against the future that someone would pay the individual more in the future than they paid for the name. That trend will continue to happen, grow and I suspect accelerate. Where else can you buy (register) a commodity for say 10-20 dollars and turn around and potentially sell it for thousands of dollars or more? Almost nowhere else. That's called a low barrier to entry. Buying domain names is easy. Speculating on them is fun. Look for that trend to mushroom as well.
With this release of upwards or 1000 new Top Level Domain extensions onto the global marketplace-we are going to gradually see Domain names take a new seat in our society. Domain names are going to become more prevalent, more common, more ordinary and more a part of our everyday lives.
As I mentioned before. Think of mobile phone numbers and think of email addresses. How long ago was it when none of us had either one of those? Just a few short years ago. That is where domains names may be. Quite possibly a big part of all of our lives. Meaning that most of us will have one or more and we will all know what they are and can be used for. Much different than today.
(I still say) just give it some time.
Monday, January 11, 2016
A New Take on Keyword Domain Names
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
Keyword domain names have been around for a long time. Nearly as long as domain names themselves have been around. (The first registered domain name Symbolics.com was created on March 15, 1985).
Keyword rich domain names are of course domain names that contain key "keywords" that can provide the user various advantages.
We believe that with the release of upwards of 1000 new domain name extensions (such as .accountants, .agency, .bargains, .builders, .cafe, .beer, .best, .buzz, .care, .center, .cool, .direct, .email, .guide, .help, .jewelry, .life, .lawyer, link, .love, .money, .menu, .ninja, .pizza, .pub, .rentals and on and on). -That the concept of keyword domain names could take on a whole new look and feel.
Here are some sample keyword domain names that I threw together. Note that with the use of "subdomains" that there is no limit to the number of dots that can be used between words and the number of words that can be used.
(yes these are all domain names and can be used in search engine marketing, any form of advertising and any way that a standard domain name could be used.)
crystal.clear.rocky.mountain.beer
living.the.surfing.life
boston.apartment.guide
seattles.best.injury.lawyer
protect.retirement.money
swim.bike.run.help
miami.apartments.condos
rocky.mountain.boutique
town.center.cab
real.estate.capital
high.roller.casino
jamestown.fellowship.church
back.spasm.clinic
cajun.style.cooking
super.value.coupons
restore.your.credit
chicagos.best.dentist
elegant.curtain.design
free.ebook.download
william.smith.engineer
planning.your.estate
online.motorcycle.finance
rare.orchid.florist
easy.rooftop.garden
platinum.silver.gold
town.bakery.hockey
the.oceanic.institute
quick.no.paper.loans
johnson.and.taylor.engineering.partners
vintage.western.photos
lewisburg.plumbing
chinese.language.school
bakertown.travelers.soccer
design.personal.style
healthy.eating.and.lifestyle.system
pro.style.tennis
boston.harbor.tours
cabo.vacation.tours
russian.style.vodka
ufo.and.alien.video
The way that the domain names are set up in your domain name administration panel is that you would purchase the original domain name such as mountain.beer. You are then able to add the subdomains to the first and level domain names.
Example: crystal.clear.rocky.mountain.beer
*Keep in mind that I threw these above examples together in just about 5 minutes. I suspect that with some imagination and determination that far superior keyword domain names can be created and utilized in a very effective and successful fashion.
A few reasons you may want to use your domain name as a keyword domain name, virtual tagline or dot slogan:
Our virtual tagline and keyword registry is here:
tagline.tech
xtradot.com and tagline.tech
Keyword domain names have been around for a long time. Nearly as long as domain names themselves have been around. (The first registered domain name Symbolics.com was created on March 15, 1985).
Keyword rich domain names are of course domain names that contain key "keywords" that can provide the user various advantages.
We believe that with the release of upwards of 1000 new domain name extensions (such as .accountants, .agency, .bargains, .builders, .cafe, .beer, .best, .buzz, .care, .center, .cool, .direct, .email, .guide, .help, .jewelry, .life, .lawyer, link, .love, .money, .menu, .ninja, .pizza, .pub, .rentals and on and on). -That the concept of keyword domain names could take on a whole new look and feel.
Here are some sample keyword domain names that I threw together. Note that with the use of "subdomains" that there is no limit to the number of dots that can be used between words and the number of words that can be used.
(yes these are all domain names and can be used in search engine marketing, any form of advertising and any way that a standard domain name could be used.)
crystal.clear.rocky.mountain.beer
living.the.surfing.life
boston.apartment.guide
seattles.best.injury.lawyer
protect.retirement.money
swim.bike.run.help
miami.apartments.condos
rocky.mountain.boutique
town.center.cab
real.estate.capital
high.roller.casino
jamestown.fellowship.church
back.spasm.clinic
cajun.style.cooking
super.value.coupons
restore.your.credit
chicagos.best.dentist
elegant.curtain.design
free.ebook.download
william.smith.engineer
planning.your.estate
online.motorcycle.finance
rare.orchid.florist
easy.rooftop.garden
platinum.silver.gold
town.bakery.hockey
the.oceanic.institute
quick.no.paper.loans
johnson.and.taylor.engineering.partners
vintage.western.photos
lewisburg.plumbing
chinese.language.school
bakertown.travelers.soccer
design.personal.style
healthy.eating.and.lifestyle.system
pro.style.tennis
boston.harbor.tours
cabo.vacation.tours
russian.style.vodka
ufo.and.alien.video
The way that the domain names are set up in your domain name administration panel is that you would purchase the original domain name such as mountain.beer. You are then able to add the subdomains to the first and level domain names.
Example: crystal.clear.rocky.mountain.beer
*Keep in mind that I threw these above examples together in just about 5 minutes. I suspect that with some imagination and determination that far superior keyword domain names can be created and utilized in a very effective and successful fashion.
A few reasons you may want to use your domain name as a keyword domain name, virtual tagline or dot slogan:
- Keyword taglines can be more interesting than website or company names.
- The domain name for your primary website may not be that great.
- Keyword taglines aid in comsumer recall.
- You can build custom landing pages.
- The keyword tagline can be used as a turnstile to track marketing.
- Keywords are the foundation of your website content.
- Keywords help visitors understand the purpose of your page.
- Keywords help search engines understand the purpose of your page.
Our virtual tagline and keyword registry is here:
tagline.tech
Wednesday, January 6, 2016
Unleash the Dot! -With Digital Taglines and Dot Slogans!
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
A digital tagline is a subdomain that is formatted and formulated into a traditional tagline. Which can then be used to link to locations around the Internet. Just like the traditional domain name.
For example:
not.your.ordinary.band
Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well.
So to clarify a few points. What exactly is a subdomain?
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
This is basic subdomain usage with a third level domain name::
.
http://products.yoursite.com
.com is the first level domain
yoursite is the second level domain
products is the third level domain
So what makes a subdomain a domain name tagline?
A subdomain becomes a domain name tagline when it is formatted as a tagline would be.
Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating digital taglines as well.
From Wikipedia.org:
In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
Here are a few sample digital taglines that I threw together. Three words often work best however you can use as many words as you want. (you will just need to set that up in your domain name administration panel which is fairly simple to do):
real.estate.finance
not your.fathers.tube
linking.moms.online
quasi.shakespearean.actor
the.john.and.mary.taylor.band
simply.seattles.best
detroits.working.man.beer
get.fast.at.lake.williams.bike
red.white.blue
get.capetown.buzz
hawaii.waist.watchers.camp
join.the.artificial.intelligence.club
western.world.artisan.community
we.are.just.that.cool
sarahs.elegant.design
dont.diet.with.the.no.diet.diet
the.leader.in.skateboard.science
johnson.bakery.soccer
miami.guitar.lesson.guru
creator.of.the.surfing.life
free.original.jamestown.pizza
play.your.highest.level.tennis
rated.best.charlestown.tours
rent.french.villas
view.chicago.home.properties
So here is our digital tagline registry:
tagline.tech
xtradot.com and tagline.tech
A digital tagline is a subdomain that is formatted and formulated into a traditional tagline. Which can then be used to link to locations around the Internet. Just like the traditional domain name.
For example:
not.your.ordinary.band
Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well.
So to clarify a few points. What exactly is a subdomain?
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
This is basic subdomain usage with a third level domain name::
.
http://products.yoursite.com
.com is the first level domain
yoursite is the second level domain
products is the third level domain
So what makes a subdomain a domain name tagline?
A subdomain becomes a domain name tagline when it is formatted as a tagline would be.
Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating digital taglines as well.
From Wikipedia.org:
In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
Here are a few sample digital taglines that I threw together. Three words often work best however you can use as many words as you want. (you will just need to set that up in your domain name administration panel which is fairly simple to do):
real.estate.finance
not your.fathers.tube
linking.moms.online
quasi.shakespearean.actor
the.john.and.mary.taylor.band
simply.seattles.best
detroits.working.man.beer
get.fast.at.lake.williams.bike
red.white.blue
get.capetown.buzz
hawaii.waist.watchers.camp
join.the.artificial.intelligence.club
western.world.artisan.community
we.are.just.that.cool
sarahs.elegant.design
dont.diet.with.the.no.diet.diet
the.leader.in.skateboard.science
johnson.bakery.soccer
miami.guitar.lesson.guru
creator.of.the.surfing.life
free.original.jamestown.pizza
play.your.highest.level.tennis
rated.best.charlestown.tours
rent.french.villas
view.chicago.home.properties
So here is our digital tagline registry:
tagline.tech
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