By Duane J. Higgins, ceo
Believe it or not there may be a time in the coming years where the question of "what's your domain name?"
will be as common as the oft repeated questions of yesteryear such as
"what's your email address?" or "what's your mobile phone number?"
How long before we all have our own domain name?
or two or three or dozens? My guess is that within 10 years owning an
internet domain name will be as common as candy. As common as email
addresses. As common as mobile phone numbers. In fact, I think the more
common questions will be "how many domain names do you have?" and "what
domains do you own" or "what's your domain portfolio valued at?"
The easy analogy for the ultimate place of domain names in our society
is of course is to our physical/home address or places that we live. How
many of us have home addresses? The places that we live? Of course we
all do. If you tabulate that worldwide that would be billions of home addresses. One to match nearly every person with multiple people in many residences.
With the ongoing release of upwards of 1000
new top level domain extensions such as .web, .fun, .pics, .pay, .app,
.home, .tube, .win, .cloud, .life, .fun, .book, .movie, .online and on
and on and on. - We are all going to have unlimited opportunities for the personalization of our own domain names. Domain names that will be used primarily as Internet identities and Internet addresses. The
places that we live on the Internet. Just as most of us move around in
the real world and end up having several physical addresses over time.
That is what will happen with our domain names. Depending on the usage
at the time and our goals and objectives, we will all own at least one or maybe several or dozens or hundreds of domain names over the course of our lives.
Some of them we will keep. Some we will sell. Some we will even trade
or lease. Just we we do with the places we live in our mobile lives in
the real world. Our lives on the Internet will be mobile and changeable
and adaptable as well. Innovative and valuable domain name uses are
going to spring up and draw us into them. With the introduction of these
upwards of 1000 new domain name extensions- domain name applications
and uses for the consumer and commercial use alike can ultimately explode exponentially.
Adding to the luster of domain name ownership and registrations are the fact that many domain registrations are going to continue to be purely speculative.
Just as they are now. Of the almost 290 million domain names currently
registered, how many were registered for speculative purposes? I would
venture a guess at least two thirds. Domain Names that were registered
as primarily investments. A hedge against the future that someone would
pay the individual more in the future than they paid for the name. That
trend will continue to happen, grow and I suspect accelerate. Where else
can you buy (register) a commodity for say 10-20 dollars and turn
around and potentially sell it for thousands of dollars or more? Almost
nowhere else. That's called a low barrier to entry. Buying domain names is easy. Speculating on them is fun. Look for that trend to mushroom as well.
With this release of upwards or 1000 new Top Level Domain extensions onto the global marketplace-we are going to gradually see Domain names take a new seat in our society. Domain names are going to become more prevalent, more common, more ordinary and more a part of our everyday lives.
As I mentioned before. Think of mobile phone numbers and think of email addresses. How long ago was it when none of us had either one of those? Just a few short years ago. That is where domains names may be. Quite possibly a big part of all of our lives.
Meaning that most of us will have one or more and we will all know what
they are and can be used for. Much different than today.
Just give it some time.