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Monday, January 11, 2016

A New Take on Keyword Domain Names

By Duane J. Higgins, ceo and 

Keyword domain names have been around for a long time. Nearly as long as domain names themselves have been around. (The first registered domain name  was created on March 15, 1985).  

Keyword rich domain names are of course domain names that contain key "keywords" that can provide the user various advantages. 

We believe that with the release of upwards of 1000 new domain name extensions (such as .accountants, .agency, .bargains, .builders, .cafe, .beer, .best, .buzz, .care, .center, .cool, .direct, .email, .guide, .help, .jewelry, .life, .lawyer, link, .love, .money, .menu, .ninja, .pizza, .pub, .rentals and on and on). -That the concept of keyword domain names could take on a whole new look and feel. 

Here are some sample keyword domain names that I threw together. Note that with the use of "subdomains" that there is no limit to the number of dots that can be used between words and the number of words that can be used. 

(yes these are all domain names and can be used in search engine marketing, any form of advertising and any way that a standard domain name could be used.)

The way that the domain names are set up in your domain name administration panel is that you would purchase the original domain name such as You are then able to add the subdomains to the first and level domain names. 


*Keep in mind that I threw these above examples together in just about 5 minutes. I suspect that with some imagination and determination that far superior keyword domain names can be created and utilized in a very effective and successful fashion. 

A few reasons you may want to use your domain name as a keyword domain name,  virtual tagline or dot slogan:

  1. Keyword taglines can be more interesting than website or company names.
  2. The domain name for your primary website may not be that great. 
  3. Keyword taglines aid in comsumer recall.
  4. You can build custom landing pages.
  5. The keyword tagline can be used as a turnstile to track marketing.  
  6. Keywords are the foundation of your website content.
  7. Keywords help visitors understand the purpose of your page.
  8. Keywords help search engines understand the purpose of your page.

Our virtual tagline and keyword registry is here:

Wednesday, January 6, 2016

Unleash the Dot! -With Digital Taglines and Dot Slogans!

By Duane J. Higgins, ceo and

A digital tagline is a subdomain that is formatted and formulated into a traditional tagline.  Which can then be used to link to locations around the Internet. Just like the traditional domain name.

 For example:

Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well. 

So to clarify a few points. What exactly is a subdomain? 

According to

A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, and are subdomains of the domain, which in turn is a subdomain of the com top-level domain (TLD). 

This is basic subdomain usage with a third level domain name::

.com is the first level domain
yoursite is the second level domain
products is the third level domain

So what makes a subdomain a domain name tagline?

A subdomain becomes a domain name tagline when it is formatted as a tagline would be.

Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating digital taglines as well. 


In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

Here are a few sample digital taglines that I threw together. Three words often work best however you can use as many words as you want. (you will just need to set that up in your domain name administration panel which is fairly simple to do):

So here is our digital tagline registry: