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Wednesday, January 6, 2016

Unleash the Dot! -With Digital Taglines and Dot Slogans!

By Duane J. Higgins, ceo and

A digital tagline is a subdomain that is formatted and formulated into a traditional tagline.  Which can then be used to link to locations around the Internet. Just like the traditional domain name.

 For example:

Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well. 

So to clarify a few points. What exactly is a subdomain? 

According to

A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, and are subdomains of the domain, which in turn is a subdomain of the com top-level domain (TLD). 

This is basic subdomain usage with a third level domain name::

.com is the first level domain
yoursite is the second level domain
products is the third level domain

So what makes a subdomain a domain name tagline?

A subdomain becomes a domain name tagline when it is formatted as a tagline would be.

Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating digital taglines as well. 


In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

Here are a few sample digital taglines that I threw together. Three words often work best however you can use as many words as you want. (you will just need to set that up in your domain name administration panel which is fairly simple to do):

So here is our digital tagline registry:

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