By Duane J. Higgins, ceo,
xtradot.com and tagline.tech
So I have been writing here for a few months now regarding what I see as an innovative and potentially explosive application for Internet domain names. What I call "domain taglines" or "taglines" for short.
What domain name taglines do is to "nudge" the historic domain name from its comfy loft as the "website name" or "website address" to a more expanded and variable usage of the "domain name tagline."
The imptetus for the development of the "domain as tagline" concept comes from the ongoing introduction of upwards of 1000 new domain name extensions. We now have or will have the following new domain name extensions in addition to hundreds and hundreds more:
.app, .accountants, .blog, .beer, .best, .buzz, .cool, .direct, .email,
.guru, .fun, .group, .fashion, .life, .link, .love, .money, .music, .news, .ninja, .deals, .play,
.shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube, .agency, .bargains, .builders, .cafe, .care, .center, .cheap, .clothing, .condos, .fitness, .guide, .help, .jewelry, .lawyer, market, .menu, .pizza, .pub, .rentals and on and on.
Domain
taglines represent an expanded usage of traditional domain names. What they
do is to utilize the domain name system (DNS) to create what are called 2nd, 3rd, 4th,
5th, 6th (etc) level domain names that create nifty phrases that can be used for linking. To
get right to the point here are some examples. I have separated
business (tagline ads) from personal (social media) taglines as they are
really different in style of usage.
Example business/advertising taglines:
miami.seaside.rentals
best.frozen.pizza
return.to.seventies.fashion
bostons.original.beer
earn.extra.cash
seattle.bike.guru
the.freelancers.web
fantasy.sports.lovers.club
best.scallops.online
get.your.free.artisan.website
maine.made.shop.
super.secret.deals
home.and.hearth.design
local.lawn.and.garden.help
gluten.free.market
small.town.lawyer
Example social media taglines (identification, branding and linking):
dog.lovers.blog
street.actor
skateboard.style
detroit.sexy
epic.rugby
mary.davis.rocks
football.life
gifted.one
coding.guru
smash.mouth.football.
country.cool
cafe.buzz
why.not.look.your.best
None of these example taglines are even vaguely innovative or creative. I just threw them together for demonstration purposes. However, you can get the idea that there are limitless possibilities for creative and memorable taglines of unlimited creativity and length.
The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
And just a few opportunities for linking from the tagline:
website
web page
blog
Twitter page
You Tube site
Instagram
Linkedin
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
I also wanted to bring up something very interesting with the advent of adblocker apps and browsers. What I find interesting is that the adblock apps will likely drive a shift towards more native advertising or sponsored posts. Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for.
Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, it is very possible that tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers wont block domain names. Domain name are integral to every website and location on the Internet. Domain taglines are domain names as well.
Thursday, November 12, 2015
Wednesday, September 16, 2015
The Evolution of the Domain Name.
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
The first domain name (Symbolics.com) was registered in 1985. Today there are more than 295 million total domain names registered. Those are impressive numbers. But what about expanded domain name usage and applications?
In looking at this subject I wanted to take more of a historic look at the evidence of the use of names and naming for communication purposes. Some of the first evidence comes in the form of calling cards or visitor cards where the first usage was documented over 500 years ago.
It is believed that calling cards first came in use in China during the 1500's. From there they moved to Italy and then to the rest of Europe.
From Wikipedia.org:
In 18th century Europe, the footmen of aristocrats and royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners. A visiting card, also known as a calling card, is a small paper card with one's name printed on it, and often bearing an artistic design.
Visiting or calling cards became an indispensable tool of etiquette,
with sophisticated rules governing their use. The essential convention
was that one person would not expect to see another person in his own
home (unless invited or introduced) without first leaving his visiting
card for the person at his home. Upon leaving the card, he would not
expect to be admitted at first, but might receive a card at his own home
in response. This would serve as a signal that a personal visit and
meeting at home would be welcome. On the other hand, if no card were
forthcoming, or if a card were sent in an envelope, a personal visit was
thereby discouraged.
As an adoption from French, they were called une carte d'adresse from 1615 to 1800, and then became carte de visite or visiteur with the advent of photography in the mid 19th century. Visiting cards became common amongst the aristocracy of Europe, and also in the United States.
Some visiting cards included refined engraved ornaments, embossed lettering, and fantastic coats of arms. However, the standard form visiting card in the 19th century in the United Kingdom was a plain card with nothing more than the bearer's name on it.
The visiting card is no longer the universal feature of upper middle class and upper class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.
They identify the person or entity and they link to another person, entity or service.
So yes, many things have changed over time. As we all know that is called progress. We no longer use the telegraph machine much (apparently a few are still in use). The quill and ink is gone as well as the printing press. Same for the typewriter and maybe someday soon the table top computer.
But the changes in all of these cases and with most technology is often incremental and sometimes dramatic. A more subtle and possibly significant change could be happening in the domain name space.
What I see is an interesting iteration of the domain name for use as social media taglines, virtual taglines, domain taglines, dot taglines and dot slogans. You will see a dot tagline included in this tweet:
From Wikipedia.org an iteration is the act of repeating a process with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an "iteration", and the results of one iteration are used as the starting point for the next iteration.
Did the "calling card" from 500 years ago become the domain name of today?
Will the domain name of today become the dot tagline of tomorrow?
Only time will tell.
xtradot.com and tagline.tech
The first domain name (Symbolics.com) was registered in 1985. Today there are more than 295 million total domain names registered. Those are impressive numbers. But what about expanded domain name usage and applications?
In looking at this subject I wanted to take more of a historic look at the evidence of the use of names and naming for communication purposes. Some of the first evidence comes in the form of calling cards or visitor cards where the first usage was documented over 500 years ago.
It is believed that calling cards first came in use in China during the 1500's. From there they moved to Italy and then to the rest of Europe.
From Wikipedia.org:
In 18th century Europe, the footmen of aristocrats and royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners. A visiting card, also known as a calling card, is a small paper card with one's name printed on it, and often bearing an artistic design.
As an adoption from French, they were called une carte d'adresse from 1615 to 1800, and then became carte de visite or visiteur with the advent of photography in the mid 19th century. Visiting cards became common amongst the aristocracy of Europe, and also in the United States.
Some visiting cards included refined engraved ornaments, embossed lettering, and fantastic coats of arms. However, the standard form visiting card in the 19th century in the United Kingdom was a plain card with nothing more than the bearer's name on it.
The visiting card is no longer the universal feature of upper middle class and upper class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.
So why am I going back 500 years to talk about Internet domain names?
The reason is that Internet domain names and visiting and calling cards (from 500 years ago) basically are and do exactly the same things.
They identify the person or entity and they link to another person, entity or service.
So yes, many things have changed over time. As we all know that is called progress. We no longer use the telegraph machine much (apparently a few are still in use). The quill and ink is gone as well as the printing press. Same for the typewriter and maybe someday soon the table top computer.
But the changes in all of these cases and with most technology is often incremental and sometimes dramatic. A more subtle and possibly significant change could be happening in the domain name space.
What I see is an interesting iteration of the domain name for use as social media taglines, virtual taglines, domain taglines, dot taglines and dot slogans. You will see a dot tagline included in this tweet:
Virtual taglines, domain taglines, social media taglines and dot slogans are here! http://t.co/BjJjawU2Lv
— Duane J. Higgins (@cybrands) September 16, 2015
From Wikipedia.org an iteration is the act of repeating a process with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an "iteration", and the results of one iteration are used as the starting point for the next iteration.
Did the "calling card" from 500 years ago become the domain name of today?
Will the domain name of today become the dot tagline of tomorrow?
Only time will tell.
Monday, May 25, 2015
Social Media Taglines
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
During the presidential campaign of 1928, a circular published by the Republican Party claimed that if Herbert Hoover won there would be “a chicken in every pot and a car in every garage.” (From InfoPlease.com).
So what is it going to take to get us all to the point that there is a domain name in nearly every Internet users hands?
I say what will take us there will be social media (or digital) taglines.
I do believe that social media (digital) taglines have the potential to explode the growth of the global top level domain names (gTLDs). I have written about his much recently. Particularly in this time and place of the massive domain name expansion. The expansion of generic Top-Level Domains (e.g. .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or "strings" could become available in the next few years.
So without trying to be overly dramatic. Here is an actual sighting of social media (digital) tagline in the wild. This is basically a screenshot of a tweet that utilized a social media tagline:
xtradot.com and tagline.tech
"A Domain Name In Every Pot."
During the presidential campaign of 1928, a circular published by the Republican Party claimed that if Herbert Hoover won there would be “a chicken in every pot and a car in every garage.” (From InfoPlease.com).
So what is it going to take to get us all to the point that there is a domain name in nearly every Internet users hands?
I say what will take us there will be social media (or digital) taglines.
I do believe that social media (digital) taglines have the potential to explode the growth of the global top level domain names (gTLDs). I have written about his much recently. Particularly in this time and place of the massive domain name expansion. The expansion of generic Top-Level Domains (e.g. .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or "strings" could become available in the next few years.
So without trying to be overly dramatic. Here is an actual sighting of social media (digital) tagline in the wild. This is basically a screenshot of a tweet that utilized a social media tagline:
Social Media Taglines. tagline.science
— Duane J. Higgins (@cybrands) May 26, 2015
Tuesday, May 12, 2015
Did Facebook Just "Like" the Digital Tagline?
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
I have been posting for several weeks regarding some exciting and innovative uses for domain names. As I had mentioned previously the key to adoption for the digital taglines and "dot slogans" will be integration into social media.
So I did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this little Google killer as we move forward.
So as I have mentioned digital taglines and dot slogans are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.
So again here are a sample digital tagline .
your.tagline.link
Our digital tagline and dot slogan registry is here:
tagline.tech
Who will be the early adopters?
xtradot.com and tagline.tech
I have been posting for several weeks regarding some exciting and innovative uses for domain names. As I had mentioned previously the key to adoption for the digital taglines and "dot slogans" will be integration into social media.
So I did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this little Google killer as we move forward.
So as I have mentioned digital taglines and dot slogans are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.
So again here are a sample digital tagline .
your.tagline.link
Our digital tagline and dot slogan registry is here:
tagline.tech
Who will be the early adopters?
Wednesday, May 6, 2015
Why Digital Taglines and Dot Slogans?
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
In a prior post titled "Mobile Phone Numbers, Email Addresses and ... Domain Names." I speculated that "there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number?
So I wanted to elaborate further as to how we could potentially get to that point in the future (where we all own a domain name or more than one)?
To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Since, I have been discussing new and innovative uses of domain names recently with digital taglines and dot slogans. I wanted to start with what a digital tagline is to start with. Here is a copy of my last Tweet that included a digital tagline:
Duane J. Higgins @cybrands
tagline.tech is our domain name registry and reseller platform. Specializing in digital taglines and dot slogans. dot.tagline.link
The tagline (dot.tagline.link) is highlighted in the example.
Here is a digital tagline to our partner/reseller site: tagline.tech
What about digital tagline usage in Facebook? Instagram? You Tube? Search Engines (especially with voice recognition) etc.?
Are we on the ground floor of something really big?
I just wanted to ask a simple question as to how can digital taglines be used for effectiveness?
xtradot.com and tagline.tech
In a prior post titled "Mobile Phone Numbers, Email Addresses and ... Domain Names." I speculated that "there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number?
So I wanted to elaborate further as to how we could potentially get to that point in the future (where we all own a domain name or more than one)?
To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Google is apparently finally making use of the new deal it signed with Twitter to
put tweets into Google’s search results. The company confirmed a
“small experiment” that some are seeing in the search results.
Is this "small experiment" the beginning of something big and potentially the impetus for social media "taglines" and dot slogans to ingrain themselves into popular culture?
Since, I have been discussing new and innovative uses of domain names recently with digital taglines and dot slogans. I wanted to start with what a digital tagline is to start with. Here is a copy of my last Tweet that included a digital tagline:
Duane J. Higgins @cybrands
tagline.tech is our domain name registry and reseller platform. Specializing in digital taglines and dot slogans. dot.tagline.link
The tagline (dot.tagline.link) is highlighted in the example.
Here is a digital tagline to our partner/reseller site: tagline.tech
What about digital tagline usage in Facebook? Instagram? You Tube? Search Engines (especially with voice recognition) etc.?
Are we on the ground floor of something really big?
I just wanted to ask a simple question as to how can digital taglines be used for effectiveness?
Monday, April 27, 2015
Are Digital Taglines a Way Forward for Domain Names?
By Duane J. Higgins, ceo
xtradot.com and tagline.tech
The reason I ask is that the ongoing release of the new gTLDs (domain name extensions) so far has been met with a tepid response at best. In fact, the registration numbers of the new domain names are already 10s of millions below what had been projected and expected by many. Is it time for alarm bells? Perhaps it's just time we take a look at the potential expanded usage of Internet domain names as we move forward.
So, first we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on. Soon to be close to 1000 new domain name extensions added to the mix of available domain names.
From day one the Internet has been "aflutter" with methods and strategies that we all use for promotion and identification. From the individual to the corporation. With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time.
To name a few we have:
Real names, user names. email, screen names. aliases, domain names, web pages, urls, blogs, Facebook, Youtube, Linkedin, Twitter, Phone numbers and on, and on and on.
So what's next when it comes to ways to identify ourselves on the Internet?
I'm looking at digital taglines.
The definition of the tagline from Wikipedia.org is here:
In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
This is an even better definition from TheFreeDictionary.com:
Here are a few examples of digital taglines that I threw together for demonstration purposes only. Note the dots between each word.
eloquent.actor
sleek.style
extra.cash
survivor.fan
abundant.life
You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless. Where could taglines be used?
Social media and advertising is the short answer.
As for social media, I could see digital taglines evolving to similar popularity as "hashtags."
We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.
To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Digital taglines can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. Think of digital taglines attached to social media posts. Remember that if you use the digital tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline for an identifier for you.
Digital Tagline vernacular could be integrated into everyday language just as the term "hastag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.
Digital Taglines would be of course something that could be added to a marketing strategy. The tagline allows for more advertising, more marketing and most importantly more visibility and memorability. Dot slogans can be a new advertising channel.
There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.
Is it possible that eventually we will also all need (or want) a dot brand? So what is the big advantage of the tagline?
And just a few opportunities for linking from the tagline:
website
web page
blog
Twitter page
You Tube site
Instagram
Linkedin
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
I also wanted to bring up something very interesting with the advent of adblocker apps and browsers. What I find interesting is that the adblock apps will likely drive a shift towards more native advertising or sponsored posts. Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for.
Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, it is very possible that tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers wont block domain names. Domain name are integral to every website and location on the Internet. Domain taglines are domain names as well.
Much like phone numbers, email addresses and physical addresses. All digital taglines would be unique. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it. No two would be the same. (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? Virtually nothing. Those differentiations could apply to taglines as well.
xtradot.com and tagline.tech
"What's your tagline"?
Is there is going to be a time in the near future when the question of "what's your tagline" will become as common as the oft repeated questions of yesteryear such as "what's your phone number" or "what's your email?"
The reason I ask is that the ongoing release of the new gTLDs (domain name extensions) so far has been met with a tepid response at best. In fact, the registration numbers of the new domain names are already 10s of millions below what had been projected and expected by many. Is it time for alarm bells? Perhaps it's just time we take a look at the potential expanded usage of Internet domain names as we move forward.
So, first we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on. Soon to be close to 1000 new domain name extensions added to the mix of available domain names.
From day one the Internet has been "aflutter" with methods and strategies that we all use for promotion and identification. From the individual to the corporation. With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time.
To name a few we have:
Real names, user names. email, screen names. aliases, domain names, web pages, urls, blogs, Facebook, Youtube, Linkedin, Twitter, Phone numbers and on, and on and on.
So what's next when it comes to ways to identify ourselves on the Internet?
I'm looking at digital taglines.
The definition of the tagline from Wikipedia.org is here:
In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
This is an even better definition from TheFreeDictionary.com:
tag line
n.
An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
A domain name tagline is a subdomain that is formatted and formulated into a traditional tagline. Which can then be used to link to locations around the Internet. Just like the traditional domain name.
For example:
not.your.ordinary.band
Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well.
So to clarify a few points. What exactly is a subdomain?
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
This is basic subdomain usage with a third level domain name::
.
http://products.yoursite.com
.com is the first level domain
yoursite is the second level domain
products is the third level domain
So what makes a subdomain a digital tagline?
A subdomain becomes a domain name tagline when it is formatted as a marketing tagline would be.
Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating domain name taglines as well.
A domain name tagline is a subdomain that is formatted and formulated into a traditional tagline. Which can then be used to link to locations around the Internet. Just like the traditional domain name.
For example:
not.your.ordinary.band
Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well.
So to clarify a few points. What exactly is a subdomain?
According to Wikipedia.org:
A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).
This is basic subdomain usage with a third level domain name::
.
http://products.yoursite.com
.com is the first level domain
yoursite is the second level domain
products is the third level domain
So what makes a subdomain a digital tagline?
A subdomain becomes a domain name tagline when it is formatted as a marketing tagline would be.
Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating domain name taglines as well.
Here are a few examples of digital taglines that I threw together for demonstration purposes only. Note the dots between each word.
Some sample taglines:
eloquent.actor
sleek.style
extra.cash
survivor.fan
abundant.life
detroit.sexy
forever.rugby
country.cool
bee.expert
american.green
forever.rugby
country.cool
bee.expert
american.green
You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless. Where could taglines be used?
Social media and advertising is the short answer.
As for social media, I could see digital taglines evolving to similar popularity as "hashtags."
We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.
To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:
"Google Confirms New Experiment with Twitter in Search Results."
According to this article Google is expected to begin showing Twitter content in search this month.
Google is apparently finally making use of the new deal it signed with Twitter to
put tweets into Google’s search results. The company confirmed a
“small experiment” that some are seeing in the search results.
Is this "small experiment" the beginning of something big and potentially the impetus for social media "taglines" and dot slogans to ingrain themselves into popular culture?
I also did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this little Google killer as we move forward.
I also did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine. The way it works is that users will see an "add a link" option next to buttons to add photos or other information. I'm sure Facebook will be providing more information on this little Google killer as we move forward.
Digital taglines can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. Think of digital taglines attached to social media posts. Remember that if you use the digital tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline for an identifier for you.
Digital Tagline vernacular could be integrated into everyday language just as the term "hastag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.
Digital Taglines would be of course something that could be added to a marketing strategy. The tagline allows for more advertising, more marketing and most importantly more visibility and memorability. Dot slogans can be a new advertising channel.
There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.
Is it possible that eventually we will also all need (or want) a dot brand? So what is the big advantage of the tagline?
And just a few opportunities for linking from the tagline:
website
web page
blog
Twitter page
You Tube site
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
I also wanted to bring up something very interesting with the advent of adblocker apps and browsers. What I find interesting is that the adblock apps will likely drive a shift towards more native advertising or sponsored posts. Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for.
Yes, the ad blocker apps are a direct attack on Googles revenue platform. However, it is very possible that tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers wont block domain names. Domain name are integral to every website and location on the Internet. Domain taglines are domain names as well.
Much like phone numbers, email addresses and physical addresses. All digital taglines would be unique. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it. No two would be the same. (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? Virtually nothing. Those differentiations could apply to taglines as well.
The very first domain name (Symbolics.com) was registered in on March 15, 1985. Is it possible that we are heading a new era of taglines and dot slogans?
Our digital tagline platform is here. Get your first digital tagline or become a ground floor reseller!:
tagline.tech
Tuesday, March 17, 2015
A Mobile App Killer?
By Duane J. Higgins, ceo
xtradot.com
Is the Domain Name Platform a Mobile App Killer?
Probably not. But certainly a worthy challenger in many instances. Also, at worst a valuable adjunct to the mobile software app. So I have to finally come clean that I'm not a big mobile app person because I don't yet have a smartphone and have never texted. I may get there at some point however not yet. I got to thinking about this "mobile app revolution" that seemed to be taking over all of the communication and where that might go. Part of the reason I want to talk about mobile apps is that many have speculated that mobile apps would lead to the demise of domain names. I have been solidly on the domain name bandwagon and have made many posts to support that. My basic position regarding the continued value of domain names in our society is that:
Domain names represent the intersection of the real world and the Internet. They are identifiers and addresses. Something that we will continue to need. Just like we will always need personal names, telephone numbers, email addresses and residential addresses.
Domain names are the language of the Internet. They are how we communicate with the Internet in a very specific and irreplaceable way.
So all the talk about potential obsolescence of domain names has certainly raised an eyebrow with me a few times. With the ongoing release of upwards of 1000 new domain name extensions to the global marketplace I have a few thoughts regarding the "app-neutral" status of domain names. In addition to the inherent value of the domain name as a computing platform (and a rival and adjunct to the mobile app.)
Domain names may be the ultimate "app neutral" platform. That is, not dependent on a certain downloaded software or mobile app. Creating an independence from mobile apps that can be liberating.
Mobile software apps are most certainly brilliant developments and with revolutionary uses that are growing almost exponentially. This is not a bash on mobile apps. I know little to nothing about them however and I can appreciate their utility.
My focus for this post is on domain names. Nifty little "identification strings that define a realm of administrative autonomy, authority or control within the Internet." (Definition of domain names from Wikipedia.org).
"Identification strings" which take us to the web based or cloud based destination every time via the DNS (Domain Name System).
Without a mobile software app.
Just the language of the Internet taking us to where we want to go. Capitalizing on the DNS and the beauty that this computing platform has to offer.
One more thing. With voice recognition search you really don't need a software app. Just a domain name a command and voila you are at the web based or cloud based site.
It's been 30 years (this last Sunday) since the first Internet domain name (figuratively) began rattling around the Internet. A recent Verisign industry brief reported the total number of current domain name registrations worldwide at over 285 million total registrations. That's not a bad start for an Internet that is most certainly in it's infancy. Where we go (with domain names) from here remains to be seen.
But who would have thought that the biggest rival to the mobile software app could have been sitting right under our noses for some 30 years now. None other than the much beloved and occasionally maligned domain name.
xtradot.com
Is the Domain Name Platform a Mobile App Killer?
Probably not. But certainly a worthy challenger in many instances. Also, at worst a valuable adjunct to the mobile software app. So I have to finally come clean that I'm not a big mobile app person because I don't yet have a smartphone and have never texted. I may get there at some point however not yet. I got to thinking about this "mobile app revolution" that seemed to be taking over all of the communication and where that might go. Part of the reason I want to talk about mobile apps is that many have speculated that mobile apps would lead to the demise of domain names. I have been solidly on the domain name bandwagon and have made many posts to support that. My basic position regarding the continued value of domain names in our society is that:
Domain names represent the intersection of the real world and the Internet. They are identifiers and addresses. Something that we will continue to need. Just like we will always need personal names, telephone numbers, email addresses and residential addresses.
Domain names are the language of the Internet. They are how we communicate with the Internet in a very specific and irreplaceable way.
So all the talk about potential obsolescence of domain names has certainly raised an eyebrow with me a few times. With the ongoing release of upwards of 1000 new domain name extensions to the global marketplace I have a few thoughts regarding the "app-neutral" status of domain names. In addition to the inherent value of the domain name as a computing platform (and a rival and adjunct to the mobile app.)
Domain names may be the ultimate "app neutral" platform. That is, not dependent on a certain downloaded software or mobile app. Creating an independence from mobile apps that can be liberating.
Mobile software apps are most certainly brilliant developments and with revolutionary uses that are growing almost exponentially. This is not a bash on mobile apps. I know little to nothing about them however and I can appreciate their utility.
My focus for this post is on domain names. Nifty little "identification strings that define a realm of administrative autonomy, authority or control within the Internet." (Definition of domain names from Wikipedia.org).
"Identification strings" which take us to the web based or cloud based destination every time via the DNS (Domain Name System).
Without a mobile software app.
Just the language of the Internet taking us to where we want to go. Capitalizing on the DNS and the beauty that this computing platform has to offer.
One more thing. With voice recognition search you really don't need a software app. Just a domain name a command and voila you are at the web based or cloud based site.
It's been 30 years (this last Sunday) since the first Internet domain name (figuratively) began rattling around the Internet. A recent Verisign industry brief reported the total number of current domain name registrations worldwide at over 285 million total registrations. That's not a bad start for an Internet that is most certainly in it's infancy. Where we go (with domain names) from here remains to be seen.
But who would have thought that the biggest rival to the mobile software app could have been sitting right under our noses for some 30 years now. None other than the much beloved and occasionally maligned domain name.
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