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Monday, May 25, 2015

Social Media Taglines

By Duane J. Higgins, ceo and

"A Domain Name In Every Pot."

During the presidential campaign of 1928, a circular published by the Republican Party claimed that if Herbert Hoover won there would be “a chicken in every pot and a car in every garage.” (From

So what is it going to take to get us all to the point that there is a domain name in nearly every Internet users hands?

I say what will take us there will be social media (or digital) taglines. 

I do believe that social media (digital) taglines have the potential to explode the growth of the global top level domain names (gTLDs). I have written about his much recently. Particularly in this time and place of  the massive domain name expansion. The expansion of generic Top-Level Domains (e.g. .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or "strings" could become available in the next few years.

So without trying to be overly dramatic. Here  is an actual sighting of social media (digital) tagline in the wild. This is basically a screenshot of a tweet that utilized a social media tagline:

How many people are using social media in some form or fashion? Whether it be Facebook, Twitter or whatever?

Lets just say billions and billions already. Soon to be many billions more.

Once the social media (digital) taglines catch on we may finally see the domain name use and expansion that was predicted several years ago. (from a measly few hundred million into the billions.)

This is our social media (digital) tagline and dot slogan registry:

Tuesday, May 12, 2015

Did Facebook Just "Like" the Digital Tagline?

By Duane J. Higgins, ceo and

I have been posting for several weeks regarding some exciting and innovative uses for domain names. As I had mentioned previously the key to adoption for the digital taglines and "dot slogans" will be integration into social media.

So I did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine.  The way it works is that users will see an "add a link" option next to buttons to add photos or other information.  I'm sure Facebook will be providing more information on this little Google killer as we move forward.

So as I have mentioned digital taglines and dot slogans are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.

So again here are a sample digital tagline .

Our digital tagline and dot slogan registry is here:

Who will be the early adopters?

Wednesday, May 6, 2015

Why Digital Taglines and Dot Slogans?

By Duane J. Higgins, ceo and 

In a prior post titled "Mobile Phone Numbers, Email Addresses and ... Domain Names." I speculated that "there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number? 

So I wanted to elaborate further as to how we could potentially get to that point in the future  (where we all own a domain name or more than one)?

To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:

"Google Confirms New Experiment with Twitter in Search Results."

According to this article Google is expected to begin showing Twitter content in search this month.

Since, I have been discussing new and innovative uses of domain names recently with digital taglines and dot slogans. I wanted to start with what a digital tagline is to start with. Here is a copy of my last Tweet that included a digital tagline:

Duane J. Higgins @cybrands is our domain name registry and reseller platform. Specializing in digital taglines and dot slogans.

The tagline ( is highlighted in the example.

Here is a digital tagline to our partner/reseller site:

What about digital tagline usage in  Facebook? Instagram? You Tube? Search Engines (especially with voice recognition) etc.?   

Are we on the ground floor of something really big?

I just wanted to ask a simple question as to how can digital taglines be used for effectiveness?