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Friday, July 29, 2016

Is the Digital Tagline the New "Hashtag"?

By Duane J. Higgins, ceo and

Whatever you want to call it, the digital tagline is something that may very well be creeping into our everday Internet vernacular and usage. Other names given these nifty domain name applications are:

virtual tagline
domain tagline
dot tagline
domain name tagline
digital tagline
dot slogan
personal tagline
business tagline
or (just) tagline

So as most of us know (according to Wikipedia) a hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. .

Many think that the hashtag is a relatively new phenomenon relating to of course to the recent explosion of interest and activity in social media. That is not the case as "hashtags" actually have a much deeper history than that. In the 1970s the pound sign was for example used to denote "immediate address mode" in certain computer languages.  

From regarding the tagline:

In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

So what is the digital tagline and how is it used? 

The digital tagline utilizes the domain name system (DNS) to create memorable and impactful business and personal taglines. Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes. 

The best way to illustrate dot tagline usage is in an actual social media post. Here is a sighting of a dot tagline included in a recent company tweet:

The possibilities for tagline usage are endless. Think of tagline usage in nearly any kind of social media. Think of tagline usage in nearly any kind of advertising. 

The value of the tagline lies in two simple inherent qualities:

1.)identity/identification (who do you want to be?)

2.) linking (where to you want to link?)

There you have it. 

Get your own digital tagline and use it where you will. 

Our registry is here and we have hundreds and hundreds of extensions to choose from:

(Or) you may become a reseller

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