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Tuesday, August 9, 2016

Digital Taglines: A New Chapter For Domain Names?

By Duane J. Higgins, ceo was the first domain name ever registered online. 
According to their site, it was registered 26 years ago on March 15, 1985.   

According to a recent Verisign Domain Name Industry Brief

The first quarter of 2016 closed with a base of approximately 326.4 million domain name registrations across all top-level domains (TLDs), an increase of 12 million domain names, or 3.8 percent over the fourth quarter of 2015. Registrations have grown by 32.4 million, or 11 percent, year over year.

Those figures represent slow and steady growth for what I consider to still be a burgeoning industry. 

Thanks to ICANN's New gTLD Program we are now witnessing the biggest expansion of digital real estate since the Internet began.

First we had .com, .net, .org and a handful of other domain name extensions. 

We now have or will have .bike, .blog .cafe, .click, .cool, .email, .fun, .help, .life, .link, .place, .rocks, .today, .taxi,  .toys, .web and up to 1000 more extensions in this current round with likely more to follow. 

So what I find most interesting with this massive expansion of the domain name space is that an overwhelming majority of the worlds population is yet to register or own a domain name.  

(Readers of this blog will know that I  have been beating the drum for years regarding  massively expanding domain name usage and application. Such as with our post titled "Mainstreaming Domain Names" and dozens of other articles)

According to the current world population is around:


With total domain name registration numbers at 326.4 million.

That's quite a gap. 

Especially when you consider that those 326.4 million names are "held" by just  few million people/entities. 

So with much of the worlds population in the process of moving to the Internet and to social media-we see a new opportunity for massively expanding  domain name usage

This opportunity lies in what I call digital taglines, dot slogans and tagline ads in a market segment that some would describe as "verbal branding."  

A new realm in the constantly expanding universe of digital marketing. describes digital marketing as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]

Perhaps the best way to illustrate  difference between domain names and digital taglines and dot slogans is to give some examples of each. 

Here are some famous and well known domain names which in this case are company names as well.

Here are some sample digital taglines and dot slogans. Note that you can string as many words together as you like by using what are called "subdomains" in the domain name administration panel or our registry at :
all.about fitness

For illustration purposes, here is the appearance of what is actually a tagline ad that was used in a recent company tweet:

So where can digital taglines, dot slogans and tagline ads be used?

Here are a few options:

online advertising
within text, SMS or messaging apps
(or) for advertising purposes anywhere you like (i.e. tagline ads, You Tube etc.)

I will mention just a few opportunities for linking from your digital tagline,  dot slogan or tagline ad:

web page
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.

Digital taglines, dot slogans and tagline ads also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing
Email marketing

** is our own innovative domain registry which helps businesses and entrepreneurs to develop and utilize what we call digital taglines, dot slogans and tagline ads which utilize the domain name system (DNS) to create memorable and impactful business and personal taglines and slogans.  Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes.

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