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Thursday, November 12, 2015

Domain Names and Dot Taglines

By Duane J. Higgins, ceo, and 

So I have been writing here for a few months now regarding what I see as an innovative and potentially explosive application for Internet domain names. What I call "domain taglines" or  "taglines" for short. 

What domain name taglines do is to "nudge" the historic domain name from its comfy loft as the "website name" or "website address" to a more expanded and variable usage of  the "domain name tagline."

The imptetus for the development of the "domain as tagline" concept comes from the ongoing introduction of upwards of 1000 new domain name extensions. We now have or will have the following new domain name extensions in addition to hundreds and hundreds more:

.app, .accountants, .blog, .beer, .best, .buzz, .cool, .direct, .email,  .guru, .fun, .group, .fashion, .life, .link, .love, .money, .music, .news, .ninja, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube, .agency, .bargains, .builders, .cafe, .care, .center, .cheap, .clothing, .condos, .fitness, .guide, .help, .jewelry, .lawyer, market, .menu, .pizza, .pub, .rentals and on and on.

Domain taglines represent an expanded usage of traditional domain names. What they do is to utilize the domain name system (DNS) to create what are called 2nd, 3rd, 4th, 5th, 6th (etc) level domain names that create nifty phrases that can be used for linking.   To get right to the point here are some examples. I have separated business (tagline ads) from personal (social media) taglines as they are really different in style of usage.  

  Example business/advertising taglines:

Example social media taglines (identification, branding and linking): 

None of these example taglines are even vaguely innovative or creative. I just threw them together for demonstration purposes. However, you can get the idea that there are limitless possibilities for creative and memorable taglines of unlimited creativity and length. 

The definition of the tagline from is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

And just a few opportunities for linking from the tagline:

web page 
Twitter page  
You Tube site 
your store or shop  
social cause  
political cause  
political campaigns 
sports teams 
clubs and other groups etc.

I also wanted to bring up something very interesting with the advent of adblocker apps and browsers. What I find interesting is that the adblock apps will likely drive a shift towards more native advertising or sponsored posts. Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for.

Yes, the ad blocker apps are a direct attack on Googles  revenue platform. However, it is very possible that tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers wont block domain names. Domain name are integral to every website and location on the Internet. Domain taglines are domain names as well.