Monday, January 11, 2016

A New Take on Keyword Domain Names

By Duane J. Higgins, ceo
Evest.biz and taglinc.com 

Keyword domain names have been around for a long time. Nearly as long as domain names themselves have been around. (The first registered domain name Symbolics.com  was created on March 15, 1985).  

Keyword rich domain names are of course domain names that contain key "keywords" that can provide the user various advantages. 


We believe that with the release of upwards of 1000 new domain name extensions (such as .accountants, .agency, .bargains, .builders, .cafe, .beer, .best, .buzz, .care, .center, .cool, .direct, .email, .guide, .help, .jewelry, .life, .lawyer, link, .love, .money, .menu, .ninja, .pizza, .pub, .rentals and on and on). -That the concept of keyword domain names could take on a whole new look and feel. 

Here are some sample keyword domain names that I threw together. Note that with the use of "subdomains" that there is no limit to the number of dots that can be used between words and the number of words that can be used. 

(yes these are all domain names and can be used in search engine marketing, any form of advertising and any way that a standard domain name could be used.) 


crystal.clear.rocky.mountain.beer
living.the.surfing.life 
boston.apartment.guide
seattles.best.injury.lawyer
protect.retirement.money 
swim.bike.run.help
miami.apartments.condos
rocky.mountain.boutique
town.center.cab
real.estate.capital
high.roller.casino
jamestown.fellowship.church
back.spasm.clinic
cajun.style.cooking
super.value.coupons
restore.your.credit
chicagos.best.dentist
elegant.curtain.design
free.ebook.download
william.smith.engineer
planning.your.estate 
online.motorcycle.finance
rare.orchid.florist
easy.rooftop.garden 
platinum.silver.gold
town.bakery.hockey
the.oceanic.institute
quick.no.paper.loans 
johnson.and.taylor.engineering.partners
vintage.western.photos
lewisburg.plumbing
chinese.language.school
bakertown.travelers.soccer
design.personal.style
healthy.eating.and.lifestyle.system
pro.style.tennis
boston.harbor.tours
cabo.vacation.tours
russian.style.vodka
ufo.and.alien.video

The way that the domain names are set up in your domain name administration panel is that you would purchase the original domain name such as mountain.beer. You are then able to add the subdomains to the first and level domain names. 

Example: crystal.clear.rocky.mountain.beer

*Keep in mind that I threw these above examples together in just about 5 minutes. I suspect that with some imagination and determination that far superior keyword domain names can be created and utilized in a very effective and successful fashion. 

A few reasons you may want to use your domain name as a keyword domain name,  tagline domain or dot slogan:

  1. Keyword taglines can be more interesting than website or company names.
  2. The domain name for your primary website may not be that great. 
  3. Keyword taglines aid in comsumer recall.
  4. You can build custom landing pages.
  5. The keyword tagline can be used as a turnstile to track marketing.  
  6. Keywords are the foundation of your website content.
  7. Keywords help visitors understand the purpose of your page.
  8. Keywords help search engines understand the purpose of your page.

Our tagline/keyword domain name registry is here:

taglinc.com

or


get.tagline.buzz

(or) become a reseller.

Wednesday, January 6, 2016

Unleash the Dot! -With Domain Name Taglines!

By Duane J. Higgins, ceo Evest.biz and taglinc.com

A domain name tagline is a subdomain that is formatted and formulated into a traditional tagline.  Which can then be used to link to locations around the Internet. Just like the traditional domain name.


 For example:

not.your.ordinary.band

Note the dots between the words. The dots denote that this phrase (tagline) is also a domain name as well. 

So to clarify a few points. What exactly is a subdomain? 


According to Wikipedia.org:

A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD). 

This is basic subdomain usage with a third level domain name::
.
http://products.yoursite.com


.com is the first level domain
yoursite is the second level domain
products is the third level domain


So what makes a subdomain a domain name tagline?

A subdomain becomes a domain name tagline when it is formatted as a tagline would be.


Because as it turns out that the same domain name system (DNS) that is capable of creating sub domains is quite capable of creating domain name taglines as well. 

From Wikipedia.org:

In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.


Here are a few sample domain name taglines that I threw together. Three words often work best however you can use as many words as you want. (you will just need to set that up in your domain name administration panel which is fairly simple to do):

real.estate.finance
not your.fathers.tube
linking.moms.online
quasi.shakespearean.actor
the.john.and.mary.taylor.band
simply.seattles.best
detroits.working.man.beer
get.fast.at.lake.williams.bike
red.white.blue
get.capetown.buzz
hawaii.waist.watchers.camp
join.the.artificial.intelligence.club
western.world.artisan.community
we.are.just.that.cool
sarahs.elegant.design
dont.diet.with.the.no.diet.diet
the.leader.in.skateboard.science
johnson.bakery.soccer
miami.guitar.lesson.guru
creator.of.the.surfing.life
free.original.jamestown.pizza
play.your.highest.level.tennis
rated.best.charlestown.tours
rent.french.villas
view.chicago.home.properties

So here is our domain name tagline registry:

taglinc.com

or try our reseller program.




Thursday, November 12, 2015

Domain Names as Taglines

By Duane J. Higgins, ceo, Evest.biz and taglinc.com


So I have been writing here for a few months now regarding what I see as an innovative and potentially explosive application for Internet domain names. What I call "domain taglines" or  "taglines" for short. 

What domain name taglines do is to "nudge" the historic domain name from its comfy loft as the "website name" or "website address" to a more expanded and variable usage of  the "domain name tagline."

The imptetus for the development of the "domain as tagline" concept comes from the ongoing introduction of upwards of 1000 new domain name extensions. We now have or will have the following new domain name extensions in addition to hundreds and hundreds more:

.app, .accountants, .blog, .beer, .best, .buzz, .cool, .direct, .email,  .guru, .fun, .group, .fashion, .life, .link, .love, .money, .music, .news, .ninja, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube, .agency, .bargains, .builders, .cafe, .care, .center, .cheap, .clothing, .condos, .fitness, .guide, .help, .jewelry, .lawyer, market, .menu, .pizza, .pub, .rentals and on and on.

Domain taglines represent an expanded usage of traditional domain names. What they do is to utilize the domain name system (DNS) to create what are called 2nd, 3rd, 4th, 5th, 6th (etc) level domain names that create nifty phrases that can be used for linking.   To get right to the point here are some examples. I have separated business (tagline ads) from personal (social media) taglines as they are really different in style of usage.  

  Example business/advertising taglines:

miami.seaside.rentals
best.frozen.pizza
return.to.seventies.fashion
bostons.original.beer
earn.extra.cash
seattle.bike.guru
the.freelancers.web
fantasy.sports.lovers.club
best.scallops.online
get.your.free.artisan.website
maine.made.shop.
super.secret.deals
home.and.hearth.design 
local.lawn.and.garden.help
gluten.free.market
small.town.lawyer 

Example social media taglines (identification, branding and linking):

dog.lovers.blog
street.actor
skateboard.style
detroit.sexy
epic.rugby
mary.davis.rocks
football.life
gifted.one
coding.guru
smash.mouth.football.
country.cool
cafe.buzz
why.not.look.your.best 

None of these example taglines are even vaguely innovative or creative. I just threw them together for demonstration purposes. However, you can get the idea that there are limitless possibilities for creative and memorable taglines of unlimited creativity and length. 



The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

And just a few opportunities for linking from the tagline:

website  
web page 
blog  
Twitter page  
You Tube site 
Instagram 
Linkedin  
your store or shop  
social cause  
political cause  
political campaigns 
sports teams 
clubs and other groups etc.

I also wanted to bring up something very interesting with the advent of adblocker apps and browsers. What I find interesting is that the adblock apps will likely drive a shift towards more native advertising or sponsored posts. Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for.

Yes, the ad blocker apps are a direct attack on Googles  revenue platform. However, it is very possible that tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers wont block domain names. Domain name are integral to every website and location on the Internet. Domain taglines are domain names as well. 


In conclusion, I have one more usage for domain name taglines that could be biggest (and most popular) of all. 

Reselling taglines. 

Our reseller site is here:







Wednesday, September 16, 2015

The Evolution of the Domain Name.

By Duane J. Higgins, ceo
Evest.biz and  taglinc.com


The first domain name (Symbolics.com) was registered in 1985. Today there are more than 295 million total domain names registered. Those are impressive numbers. But what about expanded domain name usage and applications?

In looking at this subject I wanted to take more of a historic look at the evidence of the  use of names and naming for communication purposes. Some of the first evidence comes in the form of calling cards or visitor cards where the first usage was documented over 500 years ago.

It is believed that calling cards first came in use in China during the 1500's.  From there they moved to Italy and then to the rest of Europe.

From Wikipedia.org:

In 18th century Europe, the footmen of aristocrats and royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners. A visiting card, also known as a calling card, is a small paper card with one's name printed on it, and often bearing an artistic design.

Visiting or calling cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The essential convention was that one person would not expect to see another person in his own home (unless invited or introduced) without first leaving his visiting card for the person at his home. Upon leaving the card, he would not expect to be admitted at first, but might receive a card at his own home in response. This would serve as a signal that a personal visit and meeting at home would be welcome. On the other hand, if no card were forthcoming, or if a card were sent in an envelope, a personal visit was thereby discouraged.

As an adoption from French, they were called une carte d'adresse from 1615 to 1800, and then became carte de visite or visiteur with the advent of photography in the mid 19th century. Visiting cards became common amongst the aristocracy of Europe, and also in the United States.

Some visiting cards included refined engraved ornaments, embossed lettering, and fantastic coats of arms. However, the standard form visiting card in the 19th century in the United Kingdom was a plain card with nothing more than the bearer's name on it.

The visiting card is no longer the universal feature of upper middle class and upper class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.

So why am I going back 500 years to talk about Internet domain names?
The reason is that Internet domain names and visiting and calling cards (from 500 years ago) basically are and do exactly the same things. 

They identify the person or entity and they link to another person, entity or service. 

So yes, many things have changed over time. As we all know that is called progress.  We no longer use the telegraph machine much (apparently a few are still in use). The quill and ink is gone as well as the printing press. Same for the typewriter and maybe someday soon the  table top computer.

But the changes in all of these cases and with most technology is often incremental and sometimes dramatic. A more subtle and possibly significant change could be happening in the domain name space.

What I see is an interesting iteration of the domain name for use as social media taglines, virtual taglines, domain taglines and dot slogans.  You will see a virtual tagline included in this tweet:



From Wikipedia.org an iteration is the act of repeating a process with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an "iteration", and the results of one iteration are used as the starting point for the next iteration. 



Did the "calling card" from 500 years ago become the domain name of today?

Will the domain name of today become the virtual tagline of tomorrow?


Only time will tell.

Sunday, August 2, 2015

Domain Taglines: The Language of Domains

By Duane J. Higgins, ceo, Evest.biz and taglinc.com



There are the beginnings of a "buzz" around the Internet regarding a new domain name usage that has potential to be truly explosive. 

Domain "taglines"  and "tagline ads" offer an array of new advertising, promotional and marketing channels for the Internet marketer and individual alike.

The impetus for this development of the "domain names as tagline" has been that the Internet Corporation of Assigned Names and Numbers (ICANN) is facilitating the ongoing release of upwards of 1000 new domain name extensions. First we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on.

From day one the Internet has been "aflutter" with methods and strategies that we all use for location, identification, promotion and linking. From the individual to the corporation.  With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time. To name a few we have real names, user names. handles, email, screen names. aliases, domain names, web pages, urls, blog names, phone numbers and on and on.

So with the expanded opportunities for Internet domain name extensions available I wanted to talk about these new alternative and expanded uses for domain names. Domain taglines.
  
The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

So what domain taglines do are to utilize the domain name system (DNS) to create memorable and useful expanded opportunities for domain name usage.

Expanded uses far beyond traditional domain names.

The best way to think of a domain tagline is much like a Twitter handle. 

Only more like a phone number or email address.

The domain tagline affords the user opportunities for identification, branding, self expression and linking to other locations around the Internet.

Here is one of my own recent Twitter posts that includes a virtual tagline:




You will notice that the domain tagline is always a domain name. For example: football.life and bostons.best can be virtual taglines. They are also domain names.
 
However, a domain name is not necessarily a domain tagline.

Following are a few examples of domain taglines for demonstration purposes only.  Note the dots between each word.

street.actor
skateboard.style
detroit.sexy
epic.rugby    
pocket.cash
davis.rocks
football.life    
gifted.one    
joseph.cool    
fearless.fashion    
bostons.best    
coding.guru
bostons.best

Domain taglines are not limited to two words. Here are a few examples or longer ones:

smash.mouth.rugby
your.country.cool
get.phone.cash
mary.baker.does.rock
seattle.bike.guru
not.your.fathers.sport 
only.the.best.deals


Note the dots between each word. The extended longer domain names with the dots in between are called sub domains. Sub-domains are nothing new. You will see many companies use them to indicate specialized sections of their website or for another purpose. Sub domains can easily be set up within the domain name administration panel. 

You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless.

Domain taglines also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing 

We have begun experimentation with embedding domain taglines into our own websites. These taglines can serve as a stand alone entity (and be used for marketing purposes) or you can link from there to another location on your site or another site entirely.

Domain taglines can also be used as an advertisement unto themselves.

You will find a domain tagline embedded in one of our sites here:
Evest.biz

Is there is going to be a time in the near future when the question of "what's your tagline" will become as common as the oft repeated questions of yesteryear such as "what's your phone number" or "what's your email?"

The domain tagline can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. (We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.)

Think of domain taglines being attached to social media posts. (i.e. Facebook, Twitter, Instagram, etc.) Remember that if you use the tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline as an identifier for you.

Domain taglines can be used in the body of any sms/text message. Allowing the user to include their tagline in the body of the text and consequently link to where you choose (or not).
Domain taglines can also be used for vanity email. For example: john@coding.guru

Domain Tagline vernacular can be integrated into everyday language just as the term "hashtag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.

You could of course buy, sell and trade domain taglines. Much like what is done with domain names. Domain name marketplaces are numerous and already designed to trade and deal in virtual taglines and dot slogans.

Remember that every tagline is unique. This gives the tagline unique value. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it.  No two would be the same.  (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? (note the misspelling) Virtually nothing. Those value differentiations could apply to taglines as well.

There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for virtual tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.

So I did find it more than interesting that on (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine.  The way it works is that users will see an "add a link" option next to buttons to add photos or other information.  I'm sure Facebook will be providing more information on this potential Google killer as we move forward. As I have mentioned domain taglines are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.

There is also a very interesting article (by Barry Swartz) found this week in Search Engine Land published May 4, 2015. . According to the article:

"Google Confirms New Experiment with Twitter in Search Results."

According to this article Google is expected to begin showing Twitter content in search this month.
Google is apparently finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company confirmed a “small experiment” that some are seeing in the search results.
Is this "small experiment" the beginning of something big and potentially the impetus for “virtual taglines” and dot slogans to ingrain themselves into Twitter, social media and popular culture?


One additional practical difference between traditional domain names and domain taglines is that there are no capital letters in domain taglines.

There is a functional reason for this. 

This is from Wikipedia.org:

The process of capitalizing letters at the beginning of words in email addresses and website addresses is known as Camel Notation. It provides a virtual cue to the beginning of each word which make the addresses easier to read.

With domain taglines the capitalization is not necessary. The dot (.) between each word provides all of the visual cues necessary for separation and clarity between the words.

One more very important differentiation between the "garden variety" domain name and the domain tagline.

Fonts.

With domain taglines fonts are important. The font needs to be clear, concise and easy to read.

Those who study fonts and what I call "font science" will tell you that the type of font that you use can have a significant impact on the reader. Shapes of letters. Spaces within the letters and between the letters themselves an all impact the emotions of the reader.With thousands of fonts to choose from. All eliciting and evoking their own set of emotions for the individual reader. 

If you are interested you may visit our domain tagline registry here:

taglinc.com

get.tagline.buzz


Monday, May 25, 2015

Social Media Taglines

By Duane J. Higgins, ceo
Evest.biz   and taglinc.com

"A Domain Name In Every Pot."



During the presidential campaign of 1928, a circular published by the Republican Party claimed that if Herbert Hoover won there would be “a chicken in every pot and a car in every garage.” (From InfoPlease.com).

So what is it going to take to get us all to the point that there is a domain name in nearly every Internet users hands?

I say what will take us there will be social media taglines. 

I do believe that social media taglines have the potential to explode the growth of the global top level domain names (gTLDs). I have written about his much recently. Particularly in this time and place of  the massive domain name expansion. The expansion of generic Top-Level Domains (e.g. .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or "strings" could become available in the next few years.

So without trying to be overly dramatic. Here  is an actual sighting of social media tagline in the wild. This is basically a screenshot of a tweet that utilized a social media tagline:



How many people are using social media in some form or fashion? Whether it be Facebook, Twitter or whatever?

Lets just say billions and billions already. Soon to be many billions more.

Once the social media taglines catch on we may finally see the domain name use and expansion that was predicted several years ago. (from a measly few hundred million into the billions.)

This is our social media tagline and dot slogan registry:

taglinc.com

Try a tagline yourself or become a reseller.

Tuesday, May 12, 2015

Did Facebook Just "Like" the "Tagline?"

By Duane J. Higgins, ceo
Evest.biz  and taglinc.com

I have been posting for several weeks regarding some exciting and innovative uses for domain names. As I had mentioned previously the key to adoption for the "taglines" and "dot slogans" will be integration into social media.

So I did find it more than interesting yesterday (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine.  The way it works is that users will see an "add a link" option next to buttons to add photos or other information.  I'm sure Facebook will be providing more information on this little Google killer as we move forward.

So as I have mentioned taglines and dot slogans are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.

So again here are a sample tagline and dot slogan that I have been experimenting with. They both point to our tagline and dot slogan registry:

get.tagline.buzz



Our tagline and dot slogan registry is here:

taglinc.com

Here is our partner/reseller platform:



Who will be the early adopters?




Wednesday, May 6, 2015

Why Taglines and Dot Slogans?

By Duane J. Higgins, ceo
Evest.biz  and taglinc.com

In a prior post titled "Mobile Phone Numbers, Email Addresses and ... Domain Names." I speculated that "there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number? 

So I wanted to elaborate further as to how we could potentially get to that point in the future  (where we all own a domain name or more than one)?

To start off I wanted to refer you to an article (by Barry Swartz) found this week in Search Engine Land. According to the article:

"Google Confirms New Experiment with Twitter in Search Results."

According to this article Google is expected to begin showing Twitter content in search this month.


Since, I have been discussing new and innovative uses of domain names recently with social media "taglines" and dot slogans. I wanted to start with what a social media tagline is to start with. Here is a copy of my last Tweet that included a social media tagline:

Duane J. Higgins @cybrands
taglinc.com is our domain name registry and reseller platform. Specializing in taglines and dot slogans. tagline.buzz

The tagline (tagline.buzz) is highlighted in the example.

Here is a tagline to our partner/reseller site: tagline.science

So that accounts for tagline usage in Twitter. 

What about Facebook? Instagram? You Tube? Search Engines (especially with voice recognition) etc.?   

Are we on the ground floor of something really big?

Before we jump ahead too far. I just wanted to ask a simple question as to how can taglines be used for effectiveness?


For one as an identifier or Internet brand. Use it at your own discretion where and when you like. Remember the tagline can be linked to any other site on the Internet that you like. Website. Blog. Social Media site or whatever. Or the tagline can be used as a stand alone entity much like the "hashtag". The main difference between a tagline and a hashtag is that "you own the tagline." You do not own the hashtag.



3.) You can of course buy, sell and trade taglines. Much like what is done with domain names. Remember that every tagline is unique. This gives the tagline unique value.

Dot slogans can be used in many of the same ways that taglines can.  Here is a dot slogan for our newly launched gTLD registry:

get.tagline.buzz

More to come on this topic.

Monday, April 27, 2015

For the New Domain Names: Are "Taglines" a Way Forward?

By Duane J. Higgins, ceo
Evest.biz and taglinc.com

"What's your tagline"?

Is there is going to be a time in the near future when the question of "what's your tagline" will become as common as the oft repeated questions of yesteryear such as "what's your phone number" or "what's your email?"


The reason I ask is that the ongoing release of the new gTLDs (domain name extensions) so far has been met with a tepid response at best. In fact, the registration numbers of the new domain names are already 10s of millions below what had been projected and expected by many. Is it time for alarm bells? Perhaps it's just time we take a look at the potential expanded usage of Internet domain names as we move forward.


So, first we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on.  Soon to be close to 1000 new domain name extensions added to the mix of available domain names.


From day one the Internet has been "aflutter" with methods and strategies that we all use for promotion and identification. From the individual to the corporation.  With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time.

To name a few we have:

Real names, user names. email, screen names. aliases, domain names, web pages, urls, blogs, Facebook, Youtube, Linkedin, Twitter, Phone numbers and on, and on and on. 

So what's next when it comes to ways to identify ourselves on the Internet?

I'm looking at domain taglines.

The definition of the tagline from Wikipedia.org is here:

In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

This is an even better definition from TheFreeDictionary.com:

tag line
n.
An often repeated phrase associated with an individual, organization, or commercial product; a slogan.


Here are a few examples of taglines that I threw together for demonstration purposes only.  Note the dots between each word. 
  
Some sample  taglines:

eloquent.actor
sleek.style
extra.cash
survivor.fan
abundant.life
detroit.sexy
forever.rugby
country.cool
bee.expert
american.green

You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless. Where could taglines  be used?  

Social media and advertising is the short answer. 

As for social media, I could see "taglines" evolving to similar usage to "hashtags."

We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.

Taglines can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. Think of taglines attached to social media posts. Remember that if you use the tagline you can then connect the tagline (string) to any other site or location that you want because the tagline is actually a domain name. Or you may just use the tagline for an identifier for you.

Tagline vernacular could be integrated into everyday language just as the term "hastag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.

Taglines would be of course something that could be added to a marketing strategy. The tagline allows for more advertising, more marketing and most importantly more visibility and memorability. Dot slogans can be a new advertising channel.


There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.

Is it possible that eventually we will also all need (or want) a dot brand? So what is the big advantage of the tagline?

Much like phone num.combers, email addresses and physical addresses. All taglines would be unique. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it.  No two would be the same.  (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? Virtually nothing. Those differentiations could apply to taglines as well.

The very first domain name (Symbolics.com) was registered in on March 15, 1985. Is it possible that we are heading  a new era of taglines and dot slogans?

Here are our first marketing taglines:

tagline.buzz       (taglines and dot slogans)   
tagline.science   (our partner site)


Our tagline platform is here. Get your first tagline or become a ground floor reseller!:

taglinc.com

Two more salient points. Search engines (including social) are already programmed to search taglines  In addition, it's a nice differentiation for "taglines" to always be lower cased. Capitalized characters are not necessary.