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Tuesday, September 6, 2016

The Chinese and "URL Trademarks" (Part II)

By Duane J. Higgins, ceo
xtradot.com

In May 2013 I wrote an article in this blog titled "The Chinese and URL Trademarks" that was met with almost universal disinterest. Maybe my poorest read and received article to date.

Following is an excerpt from my article:

Whats the deal with the Chinese and URL trademarks?

Let me start by saying that with the impending release of the new GTLDs (Global Top Level Domain Names) that were seeing hundreds of millions of dollars (and probably billions) being poured into this domain name industry at a (dare I say) "dot com bubble" rate. Some individual registries raising over 100 million for their projects. With ICANN (The Internet Corporation of Assigned Names and Numbers) taking in a few hundred million in application fees for the new domain extensions. (for example .free, .music, .search, .app, .eco and .green)

Back to the URL Trademarks- and how they might fit in.

What I'm referring to is a  reference to "URL trademarks" in an April 10, 2013 article in  the Wall St. Journal. The name of the Article is: Coming Soon: A Truly Chinese Internet

The President of ICANN  is talking about "working more closely with China including the launch of an “Engagement Center” in Beijing to collaborate with the (Chinese) government on issues like "URL trademarks."


So why did I find the idea of "URL Trademarks" so intriquing at the time?

Mainly because there was virtually no information available on the topic on the entire Internet. 

In the article I note that the Internet is pretty big and virtually anything and everything is discussed exhaustively no matter the subject. So I did find it quite amazing that no one else (other than the ICANN president at the time) was mentioning "URL Trademarks."

So I'm happy to say that some new information has come out recently on this topic some three years later.

According to the information posted at Trademarkdomain.com:

The .SHANGBIAO” (domain name extension) is an innovative online identity of intellectual property of “Internet domain name plus trademark with intellectual property”, and is also the latest trademark manifestation. The double identification and marking capacity of trademarks and domain names let the online “.SHANGBIAO” bear the basic function like the conventional trademarks which can differentiate the information sources of commodities and services or related specific individuals, enterprises or organizations to facilitate the identification of other persons and consumers.

So from what I can determine,  this particular new domain name extension (.SHANGBIAO) will be reserved domain name and trademark owners combined.

A "URL trademark"if you will.

Just wanted to tie that thought up (from three years ago).

Friday, August 26, 2016

A Billion Dollar Domain Name (Part II)

By Duane J. Higgins, ceo
xtradot.com

On July 27, 2013 I published here in this blog an article titled "A Billion Dollar Domain Name?"
You can read the article if you like. However, my  basic argument had to do with a company establishing a very memorable, recognizable and valued brand and service and that ultimately we could see a domain name valued at that level.


Little did I know at the time that I was both half right and dead wrong with my premise..  At the time, I did think that the chance of any domain name ever reaching a value of over a billion dollars was pretty slim. Maybe .05% chance of that ever happening. A chance nevertheless.

Jump forward a few years to today's date and I do think that the chances have dramatically increased for a domain name to reach such valuations. Say from .05% to better than 50%. 

That's quite a jump.

How did that happen?

So let me refer you to another post that I wrote and published in this blog May 9, 2014 titled "The Internet of Domains"

In summation, this article had to do with  potential future use of the DNS (domain name system) for purposes that had yet to be developed. I did talk about attaching IP addresses (domain names) to devices, sensors and other objects for various reasons. The value of naming objects and devices in the IoT. (Internet of Things).  Some other potential applications I talked about in this article included utilizing the DNS for "multi factor authentication",  a firewell,  other security purposes, for facilitating transactions,  and for device and mobile ids.

So  jump forward to now and some more interesting things are happening in the domain name and IP (Intellectual Property) industry.

For one, Verisign has just filed two patents applications regarding utilizing the DNS (domain name system)  with the IoT (Internet of Things) as I had described in this blog in detail over two years ago. The patent applications are here #1 and here #2.

You can read the patent applications if you like, however, they are eerily similar to the ideas I elaborated on in this blog over two years ago.

So, in keeping with the theme of this blog post and back to my idea of the billion dollar domain name.  When you read the patents you will see my idea become alot more realistic and if you ask me- very probable.  If it does, (the billion dollar domain name) will likely involve these Verisign patents. You see, what they have cleverly done, with these DNS/IOT ideas is to corner that market.  (That is if the patents are granted).Which I suspect they will be.

Now, let me give you a hypothetical. Let's say the patent applications are applied to one particular domain name that is used as some sort of exchange in the marketplace. So much so that every transaction that the exchange makes is "channeled" through that one domain name and the DNS and with revenue/commissions attached to each transaction. Let's use the domain name Forex.Exchange as one example of how this could be done. As many of you know Forex stands for the foreign exchange (currency) market. (by the way, I can see that Forex.Exchange is for sale if you are interested).


So allow your mind again to drift back to the billion dollar domain idea-and imagine that a Forex Exchange is developed on the domain name Forex.Exchange. Funneling all transactions through that domain name for commissions and fees and utilizes the DNS for various purposes (check out the Verisign patent applications-it could get very complicated). Potentially up to Trillions of dollars in Forex transactions per year. Current Forex transactions are in the trillions of dollars per day.


What does the value of that domain name become?

 A billion dollars?

Just maybe. 



Wednesday, August 17, 2016

The Digital Tagline Signature

By Duane J. Higgins
xtradot.com and tagline.tech

Everyone has email. If you are reading this blog you very likely do. Many email programs including the most popular ones allow you to create a signature to use with your email message or even to create a letterhead to use when sending an email message. You can often import images to the letterhead to create headers and footers and to add a logo etc. This is something we call personalization. A process of personalizing your email experience and along with enhancing the experience of your email recipients. 

So we now have a new digital application called the "digital tagline" that can be added to your email program (as a signature) and then linked to just about anywhere you like. 

So what exactly is the "digital tagline?" 

The digital tagline represents an innovative usage of the domain name system. Allowing you to string together as many words as you like to create unique identifiers (words or phrases). 

Here are a few examples (remember these are also domain names as well as digital taglines):

joes.army
hillbilly.band
skateboard.buzz
surfers.rock 
where.everybody knows.your.name 
seattle.java.guru
all.about fitness
 
living.hockey   
shakespearean.actor
rooftop.garden

stock.picking.tips
this.diet.works
sailing.link   
smash.mouth.rugby  
chess.masters.club


These digital taglines (or the like) could be added to the signature feature of your email program and then linked to just about anywhere you like on the Internet. Remember that with over a thousand new domain name extensions available now- there virtually unlimited opportunities for creative naming and linking. 

Some examples for linking from your digital tagline`:

website
web page
blog
store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.
 


A note regarding email usage. 
 

Despite popular rumor and legend. Email usage is still very popular and will continue to get bigger and bigger. 

According to a recent email statistics report by the Radicati Group:


Worldwide email use continues to grow at a healthy pace In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one  third  of the worldwide population will be using email by year end 2019.. In addition, all online transactions (i.e. shopping, banking, etc.) require a valid email address.
  
Over the next four years, the average number of email accounts per user ratio will grow from an average of 1.7 accounts per user to an average of 1.9 accounts per user. Though there is increased use of IM, social networking, and other forms of communication, email continues to show steady growth, as all IM, social networks and other services require users to have an email address to access their services.  
The number of worldwide email accounts is expected to continue to grow at a slightly faster pace than the number of worldwide email users, particularly Consumer email accounts, since many consumers tend to have multiple email accounts. 
So why would you care about the digital tagline? 

Because they provide two things that the Internet and much of social media and today's society craves. 

1.) Identification
2.) Linking

Here is an example of a digital tagline that you might see in one of our companies emails:

get.your.tagline.link

You can find our digital tagline registry @:

tagline.tech  

Tuesday, August 9, 2016

Digital Taglines: A New Chapter For Domain Names?

By Duane J. Higgins, ceo
xtradot.com
tagline.tech

Symbolics.com was the first domain name ever registered online. 
According to their site, it was registered 26 years ago on March 15, 1985.   

According to a recent Verisign Domain Name Industry Brief

The first quarter of 2016 closed with a base of approximately 326.4 million domain name registrations across all top-level domains (TLDs), an increase of 12 million domain names, or 3.8 percent over the fourth quarter of 2015. Registrations have grown by 32.4 million, or 11 percent, year over year.


Those figures represent slow and steady growth for what I consider to still be a burgeoning industry. 

Thanks to ICANN's New gTLD Program we are now witnessing the biggest expansion of digital real estate since the Internet began.

First we had .com, .net, .org and a handful of other domain name extensions. 

We now have or will have .bike, .blog .cafe, .click, .cool, .email, .fun, .help, .life, .link, .place, .rocks, .today, .taxi,  .toys, .web and up to 1000 more extensions in this current round with likely more to follow. 

So what I find most interesting with this massive expansion of the domain name space is that an overwhelming majority of the worlds population is yet to register or own a domain name.  

(Readers of this blog will know that I  have been beating the drum for years regarding  massively expanding domain name usage and application. Such as with our post titled "Mainstreaming Domain Names" and dozens of other articles)


According to Worldometers.info the current world population is around:

 7,442,193,867 

With total domain name registration numbers at 326.4 million.

That's quite a gap. 

Especially when you consider that those 326.4 million names are "held" by just  few million people/entities. 

So with much of the worlds population in the process of moving to the Internet and to social media-we see a new opportunity for massively expanding  domain name usage

This opportunity lies in what I call digital taglines, dot slogans and tagline ads in a market segment that some would describe as "verbal branding."  

A new realm in the constantly expanding universe of digital marketing.

Wikipedia.org describes digital marketing as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]

Perhaps the best way to illustrate  difference between domain names and digital taglines and dot slogans is to give some examples of each. 

Here are some famous and well known domain names which in this case are company names as well. 

Google.com
Yahoo.com
Facebook.com
YouTube.com
Bing.com
Instagram.com
Tumblr.com
etc. 

Here are some sample digital taglines and dot slogans. Note that you can string as many words together as you like by using what are called "subdomains" in the domain name administration panel or our registry at tagline.tech :

ultimate.actor
joes.army
hillbilly.band
athletic.best
skateboard.buzz
bagels.direct
johnny.website
surfers.rock 
where.everybody knows.your.name 
seattle.java.guru
all.about fitness
 
living.hockey   
shakespearean.actor
rooftop.garden

stock.picking.tips
ultimate.cool
this.diet.works
sailing.link   
smash.mouth.rugby  
very.tasteful.pics
chess.masters.club
esports.cash

For illustration purposes, here is the appearance of what is actually a tagline ad that was used in a recent company tweet:



So where can digital taglines, dot slogans and tagline ads be used?

Here are a few options:

online advertising
Facebook
Twitter
Instagram
within text, SMS or messaging apps
(or) for advertising purposes anywhere you like (i.e. tagline ads, You Tube etc.)


I will mention just a few opportunities for linking from your digital tagline,  dot slogan or tagline ad:

website
web page
blog
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.


Digital taglines, dot slogans and tagline ads also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing
Email marketing

**  Tagline.tech is our own innovative domain registry which helps businesses and entrepreneurs to develop and utilize what we call digital taglines, dot slogans and tagline ads which utilize the domain name system (DNS) to create memorable and impactful business and personal taglines and slogans.  Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes.

Friday, July 29, 2016

Is the Digital Tagline the New "Hashtag"?

By Duane J. Higgins, ceo
xtradot.com and tagline.tech

Whatever you want to call it, the digital tagline is something that may very well be creeping into our everday Internet vernacular and usage. Other names given these nifty domain name applications are:

virtual tagline
domain tagline
dot tagline
domain name tagline
digital tagline
dot slogan
personal tagline
business tagline
or (just) tagline

So as most of us know (according to Wikipedia) a hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. .

Many think that the hashtag is a relatively new phenomenon relating to of course to the recent explosion of interest and activity in social media. That is not the case as "hashtags" actually have a much deeper history than that. In the 1970s the pound sign was for example used to denote "immediate address mode" in certain computer languages.  

From Wikipedia.org regarding the tagline:


In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

So what is the digital tagline and how is it used? 

The digital tagline utilizes the domain name system (DNS) to create memorable and impactful business and personal taglines. Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes. 

The best way to illustrate dot tagline usage is in an actual social media post. Here is a sighting of a dot tagline included in a recent company tweet:


The possibilities for tagline usage are endless. Think of tagline usage in nearly any kind of social media. Think of tagline usage in nearly any kind of advertising. 

The value of the tagline lies in two simple inherent qualities:

1.)identity/identification (who do you want to be?)

2.) linking (where to you want to link?)

There you have it. 

Get your own digital tagline and use it where you will. 

Our registry is here and we have hundreds and hundreds of extensions to choose from:

tagline.tech

(Or) you may become a reseller

Friday, July 15, 2016

The New Domain Economy

By Duane J. Higgins, ceo
xtradot.com  and tagline.tech 

The first commercial Internet domain name, in the TLD (top level domains) .com, was registered on 15 March 1985 in the name symbolics.com. Ironically just now, nearly 30 years later, we are in the process of leaving the infancy of the "domain name economy" and experience.

We have the ongoing release of (upwards of 1000) new domain name (GTLD) extensions and we have new applications and uses that will follow. Domain name values, uses and applications will certainly be effected in many expected and unexpected ways. We are witnessing first hand the biggest domain name expansion in the history of Internet.

It's interesting that many naysayers have speculated for years that domain names will go the way of the Dodo bird (which is of course extinct) but that just isn't going to happen. Speculation regarding the demise of the domain name is going on its second decade now. With various theories as to what application will replace them. Fortunately, the naysayers arguments are ringing just as hollow as ever. Domain names are critical to the smooth functioning of the Internet and they will do nothing but get more relevant, critical (and valuable) to all aspects of the Internet.

Domain names represent the human end of the Internet. They are identifiers that are needed for location and for communication. We would have no consumer Internet without them. Domain names are as integral to the Internet as personal names are to human relationships, communication and existence.

How many domain names are now registered? Apparently, the total number of domain registrations has recently climbed well over 314 million. Seems like a lot doesn't it? Let me ask you something. How many people are in the world right now? I'm not exactly sure however I know that the number is north of 7 billion people. According to Worldmeters.info the population in the world is currently growing at a rate of around 1.14% per year. The average population change is currently estimated at around 80 million per year. Projections are for population growth to continue (not shrink). Projections also predict that the world population will hit 10 billion within the next half century.

Now let me ask you something else. What if owning/registering a domain name became as common as having a phone number or email address? Is that possible? Of course it is. With the ongoing release of the new gTLDS (Global Top Level Domain Names) into the wild-the fact is that this scenario is certainly possible. The fact is that no one knows what all of the potential applications will be for domain name extensions and especially with the release of the new GTLDs.

Now factor in the continued trend of domain name investment and speculation which has always been a large part of the domain economy. How many domain names do some speculators own? The answer is that there are already millions of domain speculators and some individually own millions of domain names. There are many lower scale speculators who own hundreds of thousands and thousands of names each. There are thousands of domain speculators of own hundreds or a handful of names. Do you think that speculation will continue or even ramp up? Of course it will.

How many domain names will be registered in 5 years? 10 or even 20? It's very possible that in a very short period of time were going to be counting the number of registered names in the billions. Everyday uses and applications are certainly to become more commonplace and widespread.

The new domain economy is descending upon us and no one knows how it will land. What will the domain names' place ultimately be in our everyday lives? What will their uses and applications be in our society? How much will domains be a integral part of our daily lives?

Only time will tell.

Wednesday, June 15, 2016

Innovation in the Domain Name Space

By Duane J. Higgins, ceo
xtradot.com and tagline.tech


Innovation spurs innovation, which....spurs innovation which...

You get the point. 

One thousand new domain extensions recently added to the global mix has certainly had a tendency to spur innovations. Fantastic innovations are popping up in the news almost on a daily basis. Just a few recent projects of note include what are being done with the .buzz, .club and .city domain name extensions.  In addition, the .xyz extension has proved itself to become the largest and fastest growing of the new extensions. With over 6.2 million registrations to date.

More information on some of these sample innovations:

.Buzz Domains which from their website promotes to: Inspire others to think differently, that is the mission of our customers and one that we embrace. We are the .buzz domain registry, the home of the internet platform that fuels community interest, excitement, and new experiences. If you have an inspirational message to deliver, .buzz is the perfect stage to engage your audience.

.Club Domains, llc:   Which promotes itself as: The domain extension for the social world we live in.  The Internet has connected us in ways we never dreamed of.  Everyday, communities and groups are forming around every imaginable interest.  Whether a tribe of 2 or 2000, there’s never been a better, easier time for people to come together around a common passion.  There’s never been a better time to be a part of a club. Now you can get the perfect yourname.club address – a URL that has meaning and marketing value… a URL that immediately tells the world you are about people sharing a common interest, whatever that passion may be.



DigitalTown -Provides an integrated search, community, and commerce platform for both web and  mobile devices. (utilizing the new .city domain name extension.) Also, Building and Managing Smart Cities."  The DigitalTown's hosted Smart City platform gives you the tools to become a state of the art smart city for mobile and web devices.


XYZ.com LLC. From their website: XYZ was founded in 2011 in order to bring innovation and choice to internet users seeking a web presence. By connecting generations X, Y, Z we have given all age groups the opportunity to grow their projects, brands and businesses with new domain names.and far – an innovative new platform to connect with the world in a whole new way.  (Recent registration numbers from 06/13/16 show over 6,226,539 total registrations.) 

And finally tagline.tech -Our own innovative domain registry which helps businesses and entrepreneurs to develop and utilize what we call digital taglines which utilize the domain name system (DNS) to create memorable and impactful business and personal taglines and slogans.  Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes.

Our registry can be located at  tagline.tech or via dot tagline @  get.your.tagline.link

Or our (industry first) reseller program @ dot.tagline.tech


Thursday, June 2, 2016

Digital Taglines and "Dot Slogans"

Duane Higgins, ceo
xtradot.com and tagline.tech 

Digital taglines and dot slogans utilize the domain name system (DNS) to create memorable and impactful business and personal taglines. Domain strings that can be used for linking. Particularly useful in social media and for advertising and marketing purposes. 

Here are a few sample digital taglines and dot slogans (that could potentially be active domain names/links):

bagels.direct 
johnny.website
surfers.rock
where.everybody knows.your.name
seattle.java.guru
all.about fitness

living.hockey
shakespearean.actor
rooftop.garden 

stock.picking.tips
ultimate.cool
this.diet.works 
sailing.link
smash.mouth.rugby 
very.tasteful.pics  
chess.masters.club 
esports.cash
 

These potential domain names/links would be what are called first, second and third level...etc... domain names. Something that can be easily created in your domain name administration panel with your registrar.   
 
A definition of the "tagline" from Wikipedia.org is here:

"A tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect.

A recent company tweet of ours includes a dot tagline that links to our dot tagline and dot slogan registry:

Duane J. Higgins @cybrands 2h
Got digital taglines and "dot slogans"? 1000 new domain name extensions. Unlimited words. Unlimited options.@ dot.tagline.tech

With over 1000 new domain name extensions- there are unlimited opportunities for naming and branding.  Unlimited opportunities for words,  word usage and linking.


Our digital tagline and "dot slogan" registry is here:

tagline.tech 

Or via  digital tagline @  dot.tagline.tech

Friday, May 20, 2016

Where do you Tagline.link?



By Duane J. Higgins, ceo
If you are a member of civilization and are capable of processing language then you know about domain names. That includes what domain names are basically for and what they basically do. Which is for identification (naming purposes) and to link/connect you to a website or other locations in the virtual world.

So what else can domain names do that hasn't been fully discovered or explored yet?

How about digital taglines and dot slogans?"

Digital taglines and dot slogans are an innovative application of the domain name that has unlimited potential in terms of identification and communication. Dot taglines can be formulated as a personal or commercial tagline or as a sentence. 

Digital taglines and dot slogans are domain names. They are also strings of words that can form any sentence or phrase that you like. 

With nearly 1000 new domain name extensions available the options for dot taglines are endless. A few examples of the new domain extensions are .top, .win, .club, .site, .bid, .link, .online, .party, .loan, .date, .vip, .website, .space, .tech, work, webcam, review, .trade, .rocks, .realtor, .one, .guru, .email, .today, .cloud, .racing and on and on. 

So for example the following are all active domain name taglines that link to our commercial tagline registry (taglinc.com):



So where can digital taglines and dot slogans be used?


Here are a few options:

Facebook
Twitter
Instagram 
Within text or messaging apps
(or) for advertising purposes from anywhere you like. (ie. tagline ads, You Tube, etc.)


I will mention just a few more opportunities for linking from your dot tagline or dot slogan:

website
web page
blog
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.

Digital taglines and dot slogans also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing 
Email marketing


**(For more sample domain taglines please see prior blog post dated May 12, 2016 titled Tagline Technology: The Language of Domains
 
Our digital tagline registry (tagline.tech)  supports an unlimited number of subdomains. That means you can string as many words together as you like.