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Tuesday, May 24, 2016

Personal and Business Taglines

Duane Higgins, ceo
donasys.com and taglinc.com

Domain name taglines utilize the domain name system to create memorable and impactful business and personal taglines.

A definition of the "tagline" from Wikipedia.org is here:

Tagline

From Wikipedia, the free encyclopedia
"A tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.


Our personal and business tagline registry is here:

taglinc.com

(and)

personal.tagline.tech

 Or your may try our reseller program.

Friday, May 20, 2016

Where do you Tagline.link?



By Duane J. Higgins, ceo
If you are a member of civilization and are capable of processing language then you know about domain names. That includes what domain names are basically for and what they basically do. Which is for identification (naming purposes) and to link/connect you to a website or other locations in the virtual world.

So what else can domain names do that hasn't been fully discovered or explored yet?

How about domain name taglines?

Domain name taglines are innovative applications of domain names that have unlimited potential in terms of identification and communication. Domain name taglines can be formulated as a personal or commercial tagline or as a sentence. 

Domain name taglines are domain names. They are also strings of words that can form any sentence or phrase that you like. 

With nearly 1000 new domain name extensions available the options for domain name taglines are endless. A few examples of the new domain extensions are .top, .win, .club, .site, .bid, .link, .online, .party, .loan, .date, .vip, .website, .space, .tech, work, webcam, review, .trade, .rocks, .realtor, .one, .guru, .email, .today, .cloud, .racing and on and on. 

So for example the following are all active domain name taglines that link to our commercial tagline registry (cybrands.com):



So where can domain name taglines be used?


Here are a few options:

Facebook
Twitter
Instagram 
Within text or messaging apps
(or) for advertising purposes from anywhere you like. (ie. tagline ads, You Tube, etc.)


I will mention just a few more opportunities for linking from your domain tagline:

website
web page
blog
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.

Domain taglines also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing 
Email marketing


**(For more sample domain taglines please see prior blog post dated May 12, 2016 titled Tagline Technology: The Language of Domains
 
Our tagline registry (taglinc.com)  supports an unlimited number of subdomains. That means you can string as many words together as you like. 
Our domain tagline reseller program is here.

Thursday, May 12, 2016

Tagline Technology: The Language of Domains

By Duane J. Higgins, ceo 

Domain Name Systems  and taglinc.com


There is a new domain name application that has potential to be truly explosive. Particularly in the areas of online advertising and business and personal identification.

What I'm referring to are:

tagline ads
domain taglines
virtual taglines 
dot slogans

I'd like to point a very interesting article in the New York Times  dated May 8, 2016 titled:

 "Ads Evolve Into New Forms as Media Landscape Shifts."

According to the article:


This explosion of online ads, however, has led to the rising use of ad blockers and turned “advertising” into something of a dirty word. So advertisers and publishers are now looking for ways to make online ads less like ads. Many in the industry are even changing the way they talk about ads. 

(Enter domain name taglines, tagline ads,  virtual taglines and dot slogans.)


The impetus for this development of the "domain name as tagline" has been that the Internet Corporation of Assigned Names and Numbers (ICANN) is facilitating the ongoing release of upwards of 1000 new domain name extensions. First we had .com, .net, .org and a handful of other domain name extensions. We now have or will soon have .app, .blog, .buzz, .guru, .fun, .group, .fashion, .love, .music, .news, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .cool, .tube and on and on.

From day one the Internet has been "aflutter" with methods and strategies used for location, identification, promotion and linking. From the individual to the corporation.  With the evolution of the Internet and how that medium is integrated into all of our lives- many identification techniques have been created over time. To name a few we have real names, user names. handles, email, screen names. aliases, domain names, web pages, urls, blog names, phone numbers and on and on.

So with the expanded opportunities for Internet domain name extensions available I wanted to talk about these new alternative and expanded uses for domain names: Domain Name taglines.
  
The definition of the tagline from Wikipedia.org is here: In entertainment, a tagline (or tag line[1][2]) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

Also from Wikipedia: A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose.

Domain name taglines are nothing more than creative use of the existing domain name system. Domain name taglines utilize subdomains. Subdomains are extended versions of your domain name that you can forward to URLs or point to IP addresses.  Subdomains are nothing new. You will see many companies use them to indicate specialized sections of their website or for another purpose. Sub domains can easily be set up within the domain name administration panel. 

According to Wikipedia.org:

A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain.[1] For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).  

Here is an example of a domain name tagline being used in a recent tweet: 

5m5 minutes ago
 

Tagline technology is here! Get yours @

Following are a few examples of domain taglines for demonstration purposes only.  Note the dots between each word.

street.actor
skateboard.style
detroit.sexy
epic.rugby    
pocket.cash
davis.rocks
football.life    
gifted.one    
joseph.cool    
fearless.fashion    
bostons.best    
coding.guru
bostons.best

Domain name taglines or dot slogans are not limited to two words. Here are a few examples of longer ones:

smash.mouth.rugby
your.country.cool
get.phone.cash
mary.baker.does.rock
seattle.bike.guru
not.your.fathers.sport 
only.the.best.deals

You get the idea. With upwards of 1000 new domain name extensions currently being launched the possibilities are literally endless.
 
Expanded uses far beyond traditional domain names. 

The best way to think of a domain tagline is much like a Twitter handle. 

Only more like a phone number or email address.

The domain tagline affords the user opportunities for identification, branding, self expression and linking to other locations around the Internet.

I should note that the domain tagline is always a domain name. For example: football.life and bostons.best can be domain name taglines. They are also domain names.
 
However, a domain name is not necessarily a domain tagline.

Domain taglines also have the following uses and more:

Embedding in websites for marketing and SEO purposes (search engine optimization)
Traditional advertising
Digital advertising
Text and SMS marketing 

We have begun experimentation with embedding domain taglines into our own websites. These taglines can serve as a stand alone entity (and be used for advertising purposes) or you can link from there to another location on your site or another site entirely.

And just a few opportunities for linking from the domain name tagline:

website  
web page 
blog  
Twitter page  
You Tube site 
Instagram 
Linkedin  
your store or shop  
social cause  
political cause  
political campaigns 
sports teams 
clubs and other groups etc.


Domain taglines can also be used as an advertisement unto themselves (i.e. tagline ads).


It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles  revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet. 

Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of  use. (easy to use and economical).

The domain tagline can be used anywhere that a domain name could be used and anywhere that a hashtag could be used and beyond. (We all know what hashtags are. They provide a way for social media users to tag their posts with keywords, which in turn make it easier for social networks to organize the information and for users to search.)

Also, think of personal domain taglines being attached to social media posts. (i.e. Facebook, Twitter, Instagram, etc.) Remember the individual can use the tagline to then connect the tagline (string) to any other site or location. Because the tagline is actually a domain name. Or the tagline may be used as a user name or individual identifier.

Domain taglines can be used in the body of any sms/text message. Allowing the user to include their tagline in the body of the text and consequently link to where you choose (or not).
Domain taglines can also be used for vanity email. For example: john@coding.guru

Domain Tagline vernacular can be integrated into everyday language just as the term "hashtag" is often used relating to social media posts. For example sleek.style would be pronounced sleek (dot) style. yoga.gal would be yoga (dot) gal and on and on. Further integrating the use of taglines into popular media and culture.

You could of course buy, sell and trade domain taglines. Much like what is done with domain names. Domain name marketplaces are numerous and already designed to trade and deal in virtual taglines and dot slogans.

Remember that every tagline is unique. This gives the tagline unique value. Unique to you. Your brand. Your online identity. However you wanted to look at it and use it.  No two would be the same.  (by the way, the uniqueness is what makes domain names so valuable to begin with). The value is in the differentiation. The uniqueness. The originality. The unique value that can not be replicated. For example. Capital.com is probably worth several million dollars. What do you think Captial.com is worth? (note the misspelling) Virtually nothing. Those value differentiations could apply to taglines as well.

There will soon be 1000 new domain name extensions. Certain domain extensions would certainly be "grooved" for virtual tagline marketing. Some of those were listed above such as: .app, .blog, .best, .buzz, .guru, .group, .fashion, .love, .music, .news, .one, .deals, .play, .shop, .sport, .video, .web, .club, .design, .flowers, .green, .cool, .tube and on and on.

So I did find it more than interesting that on (May 11, 2015) when news came out in various news channels that Facebook is testing its own in-app search engine. An application that will allow users to post links in their status updates. Without having to visit Google or another search engine.  The way it works is that users will see an "add a link" option next to buttons to add photos or other information.  I'm sure Facebook will be providing more information on this potential Google killer as we move forward. As I have mentioned domain taglines are nothing more than links. Links that either identify yourself with an Internet identity or brand or carry you to another location on the Internet. Just as most other domain names do.

There is also a very interesting recent article (by Barry Swartz) found in Search Engine Land.  According to the article:

"Google Confirms New Experiment with Twitter in Search Results."

According to this article Google is expected to begin showing Twitter content in search this month.

Google is apparently finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company confirmed a “small experiment” that some are seeing in the search results.

Is this "small experiment" the beginning of something big and potentially the impetus for domain name taglines, dot slogans and tagline ads to ingrain themselves into Twitter, social media and popular culture?


I would like to note that there are no capital letters in domain taglines and there is a functional reason for this. 

This is from Wikipedia.org:

The process of capitalizing letters at the beginning of words in email addresses and website addresses is known as Camel Notation. It provides a virtual cue to the beginning of each word which make the addresses easier to read.

With domain taglines the capitalization is not necessary. The dot (.) between each word provides all of the visual cues necessary for separation and clarity between the words.

If you are interested you may visit our domain tagline, virtual tagline, tagline ad and dot slogan registry here:

taglinc.com

or one of our taglines @ get.tagline.tech