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Tuesday, April 5, 2016

Tagline Ads: Will Native Ads Take the Day?

By Duane J. Higgins, ceo and 

It is very possible that the advent of adblocker apps will drive a shift towards more native advertising or sponsored posts (i.e. tagline ads). Whereas websites place advertorial style content in editorial posts with disclosure regarding what is paid for. Yes, the ad blocker apps are a direct attack on Googles  revenue platform. However, tagline ads could be the beneficiary of the ad block apps. Adblock apps and browsers don't block domain names. Domain name are integral to every website and location on the Internet. Domain names represent the addressing system of the Internet. 

Tagline ads can  be described simply as follows.

1. Tagline ads are domain names. (first, second, third, fourth level et al.)
2. Tagline ads are also taglines created with domain names. 
3. Tagline ads are the most successful when used as links.    

You see tagline ads are nothing more than creative use of the existing domain name system. Tagline ads utilize sub domains. Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses. 

For example this is a domain name formulated as a tagline ad:

Whereas .finance is the first level domain. estate(second level) real (third level) boston (fourth level) et al.  

Tagline ads can be a form of native advertising that encompasses the various channels and methods of advertising along with utility of use and economy of  use. (easy to use and economical).

Here are some sample tagline ads that I put together using the new domain name extensions. Using your domain name administration panel there is no limit to the number of words that could use to develop your own personalized tagline:


A few more examples of business/advertising tagline ads:

And just a few opportunities for linking from the tagline ad:

web page
Twitter page
You Tube site
your store or shop
social cause
political cause
political campaigns
sports teams
clubs and other groups etc.

Our digital tagline, tagline ad and dot slogan registry is here:

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