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Thursday, April 28, 2016

The Dot Com Kingdom

By Duane J. Higgins, ceo and 

This is just a reminder to the participants of the upwards of 1000 new domain name extensions being released into the wild of the Internet. I have been beating my drum for a long time about the importance of the .com extension to the Internet and this is another take.

I do keep an eye on the teletype for the posted domain name sales each week across the Internet. There are some very interesting trends continuing. Especially with the ongoing gradual release of upwards of 1000 new domain extensions. The most interesting is that .com domain names are holding their values. That is quite interesting with the new domain name extensions (and direct competition for .com) gradually being introduced. 

Domain names are and will continue to be critical to the smooth functioning and access to the Internet. From the mechanical perspective domain names are necessary for the average person to get to a specific destination on the Internet. Whether that be a web page, a blog or something else. Domain names represent the intersection of the real world and the Internet. Domain names facilitate that interaction. That connection point. A doorway to the Internet if you will.

Now of course, .com is an abbreviation for dot commercial. Let's take a look at the definition of commercial from The first and most simple definition as it is most relevant.



[kuh-mur-shuhl] Show IPA adjective
of, pertaining to, or characteristic of commerce.

Now, what is the definition of Commerce?


[kom-ers] Show IPA noun
an interchange of goods or commodities, especially on a large scale between different countries (foreign commerce) or between different parts of the same country (domestic commerce) trade; business. 2.
social relations, especially the exchange of views, attitudes, etc.

So, the definition of commerce (.com)- covers pretty much all of what we all do on the Internet. That includes all business, social networking, blogging, news reading, music/media downloading, and just plain old communicating (such as email, texting, twitter, chat etc.)

The next time you hear that .com is the overwhelming favorite of domain name buyers, investors and users- you will know exactly why.

Dot com (.com) or the term "commercial" is synonymous with the Internet.

How do you compete with that?

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