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Wednesday, November 30, 2016

What's Your Domain Name?

By Duane J. Higgins, ceo

I have written numerous times in this blog regarding expanding the everyday usage of Internet domain names to more of what I would call a "mainstream-type" status. In one of my blog posts titled Mainstreaming Domain Names I posit that one of the catalysts for this process will clearly be

ICANN's (The Internet Corporation of Assigned Names and Numbers) ongoing introduction of upwards of 1000 new domain name extensions onto the global marketplace. Extensions such as the following are proposed along with many more:

.app, .book, .car, .deal, .eco, .fun, .green, .home, .inc, .kids, .law, .mail, .news, .online, .pets, .radio, .sale, .security, .shop, .tickets, .web, and zip. (No to mention nearly 1000 more proposed extensions.)

In this post I also speculate that:

( With over) seven billion people on earth. A large majority of them ultimately getting involved with the Internet in some way. Masses of people buying domain names and using them in hundreds of different ways (many of the uses likely to not have been invented or created yet.)

What will ultimately happen to the domain name markets?

What will happen is that domain name registration numbers may ultimately accelerate and explode and we could be counting the total number of domain registrations in the billions. The early years of domain names and a measly 314  million total registrations will soon be a distant memory as we all look back and wonder why domain names didn't catch on sooner.

In another of my posts dated October 27, 2013  Mobile Phone Numbers, Email Addresses and ...Domain Names I speculate that:

Believe it or not there may be a time in the coming years where the question of "what's your domain name?" will be as common as the oft repeated questions of yesteryear such as "what's your email address?" or "what's your mobile phone number?"

How long before we all have our own domain name? or two or three or dozens? My guess is that within 10 years owning an internet domain name will be as common as candy. As common as email addresses. As common as mobile phone numbers. In fact, I think the more common questions will be "how many domain names do you have?" and "what domains do you own" or "what's your domain portfolio valued at?"

I also predicted that:

With the ongoing release of upwards of 1000 new top level domain extensions such as .web, .fun, .pics, .pay, .app, .home, .tube, .win, .cloud, .life, .fun, .book, .movie, .online and on and on and on. - We are all going to have unlimited opportunities for the personalization of our own domain names. Domain names that will be used primarily as Internet identities and Internet addresses. The places that we live on the Internet. Just as most of us move around in the real world and end up having several physical addresses over time. That is what will happen with our domain names. Depending on the usage at the time and our goals and objectives, we will all own at least one or maybe several or dozens or hundreds of domain names over the course of our lives. Some of them we will keep. Some we will sell. Some we will even trade or lease. Just we we do with the places we live in our mobile lives in the real world. Our lives on the Internet will be mobile and changeable and adaptable as well. Innovative and valuable domain name uses are going to spring up and draw us into them. With the introduction of these upwards of 1000 new domain name extensions- domain name applications and uses for the consumer and commercial use alike can ultimately explode exponentially.

My conclusion with this post is that:

With this release of upwards or 1000 new Top Level Domain extensions onto the global marketplace-we are going to gradually see Domain names take a new seat in our society. Domain names are going to become more prevalent, more common, more ordinary and more a part of our everyday lives.

As I mentioned before. Think of mobile phone numbers and think of email addresses. How long ago was it when none of us had either one of those? Just a few short years ago. That is where domains names may be. Quite possibly a big part of all of our lives. Meaning that most of us will have one or more and we will all know what they are and can be used for. Much different than today.

If you are interested, our digital tagline, dot slogan and tagline ad registry can be found @

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