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Monday, May 25, 2015

Social Media Taglines

By Duane J. Higgins, ceo and

"A Domain Name In Every Pot."

During the presidential campaign of 1928, a circular published by the Republican Party claimed that if Herbert Hoover won there would be “a chicken in every pot and a car in every garage.” (From

So what is it going to take to get us all to the point that there is a domain name in nearly every Internet users hands?

I say what will take us there will be social media (or digital) taglines. 

I do believe that social media (digital) taglines have the potential to explode the growth of the global top level domain names (gTLDs). I have written about his much recently. Particularly in this time and place of  the massive domain name expansion. The expansion of generic Top-Level Domains (e.g. .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or "strings" could become available in the next few years.

So without trying to be overly dramatic. Here  is an actual sighting of social media (digital) tagline in the wild. This is basically a screenshot of a tweet that utilized a social media tagline:

How many people are using social media in some form or fashion? Whether it be Facebook, Twitter or whatever?

Lets just say billions and billions already. Soon to be many billions more.

Once the social media (digital) taglines catch on we may finally see the domain name use and expansion that was predicted several years ago. (from a measly few hundred million into the billions.)

This is our social media (digital) tagline and dot slogan registry:

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