By Duane J. Higgins, ceo
Is the Domain Name Platform a Mobile App Killer?
Probably not. But certainly a worthy challenger in many instances. Also, at worst a valuable adjunct to the mobile software app. So
I have to finally come clean that I'm not a big mobile app person
because I don't yet have a smartphone and have never texted. I may get
there at some point however not yet. I got to thinking about this
"mobile app revolution" that seemed to be taking over all of the
communication and where that might go. Part of the reason I want to talk
about mobile apps is that many have speculated that mobile apps would lead to the demise of domain names. I
have been solidly on the domain name bandwagon and have made many posts
to support that. My basic position regarding the continued value of
domain names in our society is that:
names represent the intersection of the real world and the Internet.
They are identifiers and addresses. Something that we will continue to
need. Just like we will always need personal names, telephone numbers,
email addresses and residential addresses.
names are the language of the Internet. They are how we communicate
with the Internet in a very specific and irreplaceable way.
all the talk about potential obsolescence of domain names has certainly
raised an eyebrow with me a few times. With the ongoing release of
upwards of 1000 new domain name extensions to the global marketplace I
have a few thoughts regarding the "app-neutral" status of domain names. In addition to the inherent value of the domain name as a computing platform (and a rival and adjunct to the mobile app.)
names may be the ultimate "app neutral" platform. That is, not
dependent on a certain downloaded software or mobile app. Creating an
independence from mobile apps that can be liberating.
been 30 years (this last Sunday) since the first Internet domain name
(figuratively) began rattling around the Internet. A recent Verisign
industry brief reported the total number of current domain name
registrations worldwide at over 285 million total registrations. That's
not a bad start for an Internet that is most certainly in it's infancy.
Where we go (with domain names) from here remains to be seen.
But who would have thought that the biggest rival to the mobile software app
could have been sitting right under our noses for some 30 years now.
None other than the much beloved and occasionally maligned domain name.