By Duane J. Higgins, ceo

Could the .com, .net, .org, .info and .biz extensions be in a prime position?

Many are talking about the new flood of new domain name extensions that are being poured onto the open marketplace. Some of the new extensions are .app, .buy, .bank, .cash, .city, diet, .film, .game, .golf, .home., .law, .mail, .movie, .news, .online, .sale, .shop, .tech, .web, .wow and .zone. The grand total of new extensions may be upwards of 1000 when all is said and done (for this round anyway).
There certainly will be significant fallout from the rollout of the new domain name extensions. The question is of course what exactly will that be? Some of it we do already know and some of it (the fallout) remains to be seen.

What I want to focus on is what impact with the new domain name extensions have on the "old guard extensions" such as .com, .net, .org, .info, and biz. Maybe I am an "Internet traditionalist" or I just have a hard time letting go. However, I will admit that some of these "old and worn out" extensions are near and dear to my heart. For example I have written extensively regarding the unique lofty position that the .com domain name extension holds in the Internet and real world landscape.

It is probably fair to say that I am very fond of the .com extension. Also, that I have no fear that any one of the (upwards of 1000) new domain name extensions will ever overtake or even in popularity. (sorry .app, .shop and .web).

But since I'm looking back (to the old guard extensions) and not forward to the flood of new extensions, I have a few points I want to make.

Look for the .biz extension to have new life breathed into it. Many have written the .biz extension off at this point. Don't be so sure. What I'm seeing is for .biz to be branded as the "home business" and "mobile business" extension. Telecommuting and telework is the rage. .Biz may just surprise you. We (my company DONASYS) already has some projects in development on .biz names.
Look for .info and .net to be rejuvinated as well. All of the (upwards of 1000) new domain name extensions if anything are going to raise all of our consciousness regarding what domain names can be in our lives and how they can be used by us all for out own benefit and convenience. .INFO and .net are short and very intuitive. Something that you cant say for a large majority of the new extensions. I do believe that many of the new longer extensions will struggle. They have to many characters and are not intuitive.

The .org domain name extension generally occupies territory unique to itself. From Wikipedia we have this:

The domain name org is a generic top-level domain (gTLD) of the Domain Name System (DNS) used in the Internet. The name is truncated from organization. It was one of the original domains established in 1985 and operated by the Public Interest Registry since 1988. The domain extension was originally created for non-profits, but this designation no longer exists and today it is commonly used by schools, open-source projects, and communities as well as by for-profit entities.

There are no new real challengers to org. A few entities are making the attempt such as .ngo and .ong (for non-governmental organizations) however I don't believe that .org should be worried. .Org is to non-profits as .com is to the commercial Internet. No challengers and no challengers respectively.

So now I step down from my soapbox and make just a few final conclusions on this essay.

I (still) really like .com, .net, org, .biz and .info.

I like some of the new extensions too. Just haven't bought any yet. That is what we call a "wait and see attitude."

Until I see differently, .com is still my king.